We all know that social media is a fashionable way to make use of direct marketing. Keeping this in mind, social media engagement must be given prime importance while building your brand.
When customers engage with your brand’s posts or send you a message on social media, you have a good opportunity to know more about your customers. If you answer their queries, respond light-heartedly, and offer excellent customer service, you’ll manage to convert them into loyal customers. Even if there are negative comments/reviews on your page, if you respond positively and resolve the issue, you’ll still manage to increase your sales.
We at ReTweaks would love to help you learn about the importance of social media engagement and how to organically grow your followers.
1. Engage Audience. Stop the scroll.
Thumb rule: If you cannot stop your audience from scrolling their way down a page, you will never have their attention.
To increase social media engagement you need to create content that people can engage with. Is your post beautiful, inspiring, funny, or relatable? Avoid posting things that’ll make people angry at your brand – such as sensitive issues or hurting religious sentiments.
When customers show up on social media, they want to be entertained — not sold to. When a brand forgets this, they lose the attention of their audience.
An easy way to engage your fans is to ask a question. For example, you can create a post that compares two shoes and ask ‘Which would you rather buy?’ This allows you to incorporate your product into the question while still being playful with your audience.
Also, another way you can increase social media engagement is by running contests and giveaways. Everyone likes free stuff, which guarantees maximum participation.
2. Take advantage of Paid Social Ads
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms. Being cost-effective is such an advantage because you can see a greater return on investment and save on budget for other marketing and business expenses.
Paid social ads cost you money more directly, but they offer a guarantee that people will see your posts. In addition to helping you show up in people’s feeds, paid search allows you to include auto play videos or images that can make people slow down and pay attention.
3. Tap into Social Media Communities
People use social media to connect with other people. While it means connecting with people you already know, many people also turn to social media to tap into communities of people who have similar interests.
Your brand can host a Twitter Chat; create a Facebook group or a LinkedIn group. Although Facebook and LinkedIn groups — this solution won’t make sense for every business, but if your audience can benefit from having a space to connect with each other, it could be a good move for your brand.
The common base of every type of social media engagement is that your brand must be careful to treat these channels as a way to build relationships and not as a selling platform. Focus on building connections and engagement first; if your products are right for the target audience, the purchase will follow.