The Difference between UI and UX

Let us get down to basics!

UI is User Interface: This is what users interact with directly. Everything they see, touch and hear within a piece of software or a website. It’s the outermost layer of an app – the controls.

UX is User eXperience: This is a holistic term encapsulating each and every different kind of touchpoint a user has with a product.

A common misconception at workplace, in client meetings and often in job listings or job requirements, is the unintentional combination or swap of these two terms.

In most cases, the mistaken expectation is that an interface designer by default will understand or focus on user experience, because their work is in direct contact with the user. But the fact remains that user interface is not user experience.

The confusion may occur because both abbreviations start with letter “U”. Most likely, it comes from the overlap of the skill-sets involved in both disciplines. They are definitely related areas, and in fact, many designers are knowledgeable and competent in both.

However, despite the overlap, both fields are considerably different in nature, overall objectives and scope.

UI design aims at creating effective and attractive user interface while UX design aims at providing positive user experience. Interaction with a product via user interface is a part of user experience, so we can state that UX design as a term and as a field of design is broader and includes UI design as its integral part.

When good user experience is achieved, every desirable or positive effect that one could possibly think of flows from it. UX is focused on success of the whole. In reality, the product is not the sum of its parts; the experience is.

User-Experience

Working on the UX for a digital product such as a website or mobile app, UX designers have to concentrate on such aspects as:

  1. USABILITY (the product is convenient, clear, logical and easy to use)
  2. UTILITY (the product provides useful content and solves users’ problems)
  3. ACCESSIBILITY (the product is convenient for different categories of users)
  4. DESIRABILITY (the product is attractive and problem-solving, it retains users and creates the positive experience which they are ready to repeat).

UI design is the stage of setting and polishing all the details of the interface. User Interface is actually a finalized interactive field in which the user interacts with the product. It includes all the tools of increasing usability and satisfying target users’ needs and wishes. All the features of visual perception as well sound and tactile feelings influencing the product use and interaction with is should be analyzed and optimized here to the purpose of the app or a website is designed.

For example, such aspects as color palette, types and fonts, shapes and forms, illustration and animation and so on and so forth are able to affect the performance of the final product greatly in both positive and negative way.

Hope you found it useful!

Reach out to us at sales@retweaks.com

www.retweaks.com

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Author: ReTweaks

We are a creative agency dedicated to creating, planning & handling brand strategies for our clients. We handle promotions and overall marketing for our customers. We believe there is only rule to be effective "It has to be creative". Our core skills focus on Web & Visual design work, Digital Marketing, Website design/development, Custom Web development & Mobile applications. From initial designs, through to the website launch, SEO (search engine optimization) considerations and advice on content, as a full service digital agency, we have got it covered.

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