Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities will vary from one business to the other. However, across audiences and industries today, people bring in their online devices with them to all of the offline places they go, and sharing all of their offline experiences online. Therefore, if you want to effectively market your business in relation to the behaviors of your target audience, you need to integrate your online and offline strategies.
Online marketing activities may include
- Email marketing
- Social media
- Online advertising
Offline marketing activities may include
- Newspaper, TV, Radio ads
- Direct mailers
- Flyers and billboards
- Events and trade shows
Here are the top reasons on why you should integrate your offline and online marketing strategies.
- Marketing consistency: The main reason you should integrate your offline and online…
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