Why your Business should integrate Offline and Online Marketing

ReTweaks | Blog

Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities will vary from one business to the other. However, across audiences and industries today, people bring in their online devices with them to all of the offline places they go, and sharing all of their offline experiences online. Therefore, if you want to effectively market your business in relation to the behaviors of your target audience, you need to integrate your online and offline strategies.

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Online marketing activities may include

  • Email marketing
  • Social media
  • Blogging
  • Online advertising

Offline marketing activities may include

  • Newspaper, TV, Radio ads
  • Direct mailers
  • Flyers and billboards
  • Events and trade shows

Here are the top reasons on why you should integrate your offline and online marketing strategies.

  1. Marketing consistency: The main reason you should integrate your offline and onlineā€¦

View original post 392 more words

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Author: ReTweaks

We are a creative agency dedicated to creating, planning & handling brand strategies for our clients. We handle promotions and overall marketing for our customers. We believe there is only rule to be effective "It has to be creative". Our core skills focus on Web & Visual design work, Digital Marketing, Website design/development, Custom Web development & Mobile applications. From initial designs, through to the website launch, SEO (search engine optimization) considerations and advice on content, as a full service digital agency, we have got it covered.

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