Social Media Engagement – The New Social Media Marketing

Social media engagement measures the public shares, likes and comments for an online business’ social media efforts. Engagement has been a common metric for evaluating social media performance but doesn’t necessarily translate to sales.

In layman terms, social media is as much about engagement with other people as it is about sharing content. That’s why it is called Social Media.

When we think about social media engagement, it’s about how well you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer experience. As soon as customers decide to engage with your business on social media, they essentially trust your brand to solve their problems.

The three most popular social media sites today are Facebook, Instagram and Twitter. Each platform has its own mechanisms for users to express appreciation for individual posts and posters, which are measured differently across each platform:

Twitter: Re-tweets and followers

Facebook: Shares, likes and followers

Instagram: Likes and followers

Diverse Hands Holding Colorful Speech Bubbles with Words

Best practices for engaging users

  1. Post daily: Keep your brand at the top of people’s newsfeeds with witty, engaging and entertaining content. Frequent posting keeps your brand visible for customers, reminding them that you exist and have something interesting to say.
  2. Don’t go overboard: Too many posts per day begins to look like spam to users. At best, posts get ignored; at worst, your brand gains a reputation as a disreputable ad spammer. One to three posts per day is a consistently safe range to aim for.
  3. Use images: Images greatly increase interaction rates for all social media platforms.
  4. Be personal: Avoid sounding like a press release; show the audience that there are real people behind the brand.
  5. Listen: Engagement is a two-way street. Hear what people are saying about your brand and respond to critiques in a constructive and positive way. If users have valid complaints, don’t just acknowledge them, address them. Then make sure everyone sees how responsive and generous your brand can be via follow-up posts.
  6. Monitor: There are several free social media marketing apps which track shares, re-tweets, likes and keywords associated with your brand.
  7. Contests: Contests and giveaways are a great way to increase interest in your brand. After all, everyone likes free stuff.
  8. Cover all the social media bases: Produce content for the top social media sites and cross-pollinate your content among them. For instance, link the more dynamic, image-oriented Instagram posts to Facebook and Twitter.

Ultimately, if you want to stay ahead of the curve in your market, it’s time to think of online advertising as part of the customer’s experience. Social media isn’t changing the way that marketing works—it’s already changed it.

Have a good day! Cheers!

http://www.retweaks.com

Advertisements

Is Instagram Marketing the correct choice for your Business?

Are you ready to try Instagram for your business? Instagram could be the perfect platform of your marketing dreams. But choosing it blindly could be a mistake.

Is your marketplace mobile?

Unlike other social media channels, all of Instagram’s users access the network on their mobile devices. A mobile travels with users. And these users tend to be younger than your Facebook fans who check their news feeds on their work computers. According to a recent GlobalWebIndex study, over seventy-five percent of Instagram users are under the age of 34. Does your ideal customer fall into this category?

How-to-Build-a-Following-with-Marketing-Campaigns-on-Instagram-1132x670.jpg

Do you sell visual products?

With Instagram capitalizing on pictures as the main source of its user connections, it’s important to note that all of your company’s ongoings on this platform will need to be rooted in engaging visual content. The good part about this is that if you sell a typically unsexy product, you can use Instagram to bolster your product’s image — as well as your company’s perception. Use Instagram to get more creative. You can use Instagram to build reputation by following your employees’ community efforts and such and then sharing those images on Instagram instead of product images.

What’s your goal?

Your business can only include a clickable link in its bio — not on the posts themselves. This means that you’re likely to see very little in the way of click-throughs via Instagram. Instead, you’re utilizing this platform for reputation management and customer relations. Don’t rely solely on Instagram to do the bulk of your content marketing.

Instagram is a great content marketing platform — for the right brands. Keep your goals in mind, and align them with the market on Instagram to reap the most benefits.

Hope you found the Blog useful!

Have a good day! Cheers!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

Social Media as a Tool for Lead Generation

A decade ago, the primary function of social media for businesses was community building. Today, the role of a company’s presence on popular social networks has evolved to include customer service, building brand awareness, and perhaps most importantly, lead generation.

A decade ago, the primary function of social media for businesses was community building. Today, the role of a company’s presence on popular social networks has evolved to include customer service, building brand awareness, and perhaps most importantly, lead generation.

First, let’s define exactly what we mean when we talk about leads. Leads are the potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program.

If you’re not providing your sales team with a steady stream of potential new customers, you’re doing your business some serious damage. And you’re doing yourself damage, too, because lead generation metrics are a key way to prove the value of your social marketing efforts to your CEO.

special-offer.gif

Special Offers

Everyone loves free stuff, so consider hosting a lucky draw or offer giveaways on social media. These types of campaigns are something people enjoy sharing on their social channels, and by including an entry form, you’ll have the opportunity to capture important lead data. At the end of the form, be sure to incorporate a way for entrants to share the offer via their social channels. This way, participants can spread the word with their community and with every mention, you’re able to continue building the relationship by engaging and acknowledging their posts.

Polls and Surveys

Rather than assuming what your audience cares about, just ask them. Your followers can provide you with a bucket full of knowledge, and polls offer a unique way for people to express their opinions. This is an incredible way to get feedback on how people are using your product, what their pain points are, and what they’d like to see on your roadmap. You can even offer incentives to increase the response rate.

Sell-Coupon-Codes-660x320

Discount Codes

Flash deals and discount codes are a great way to increase brand awareness and generate demand. By including a strong call-to-action and time constraint, you can create a sense of urgency for people to respond to your campaigns. Many consumer companies are adopting this as a way to combat skyrocketing cart abandonment rates, but it is also highly relevant in the B2B space as well.

Pick the right Social Media Channels

As you know, there are at least half a dozen different social media channels you can use for your company. But you can’t choose one based on popularity or its cool factor. What you need is a relevant channel on which you can find, attract and engage your audience.

To pick the best social media channel for your efforts, ask yourself a few questions:

  • Where does your ideal buyer hang out? If you don’t know, ask them.
  • What kind of information are they looking for? Where can they find it?
  • If you know the social media channels where they hang out, which one is the most active?
  • How formal is your industry? If it’s very formal, then Facebook may not be your best bet, whereas LinkedIn might be. If it’s informal, then Twitter may be where you want to focus.

Engage with your Social Media Followers

For starters, create high-quality content relevant to your audience. This will help you get known and respected in your industry. If you are known for your expertise, every time you publish something people will listen to what you have to say. This will make it easy for you to engage and attract relevant traffic to your lead generation campaigns.

Hope you found the Blog Useful!!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

Why do you need your Business to go MOBILE!!

Step into a metro, go into any café and walk down any mall. One thing you are sure to see is a smartphone being used. If you think that mobile apps are solely for big name brands like Amazon and Citibank, you are wrong. More small and medium businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

22489844_1764855877150696_6324351297821532015_n

For businesses across all industries, mobile technology has provided new and innovative ways to engage with employees, boost productivity and cut the cost of operating in an increasingly competitive world.

And it’s not just big organizations that can reap the benefits of mobile. For small businesses, the cost cutting advantages are pretty good and the opportunities to work smarter mean that there is more chance of success and grow in both the short and long term.

22894438_1769655440004073_5474750752991508538_n.jpg

Better Employee Engagement

The millennials are virtually inseparable from their smart devices and use them for everything from shopping to talking to their friends. Deeper employee engagement can be achieved by updating and communicating more effectively, allowing individuals to work and innovate wherever they are in the world.

Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness.

Brand: A mobile app is like a blank billboard sign. You really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

Stand Out From the Competition

The mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighbourhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach.

Employers who engage with the latest technology and go mobile will no doubt have a head start on their competitors. The way we work is changing and keeping up with all the latest developments is vital if businesses want to grow and succeed. The mobile revolution may well be one of the most defining moments of the next twenty to thirty years.

29497404_1827806027522347_4823280026101219328_n.jpg

Hope you liked reading our Blog!

Check out this space for more..

http://www.retweaks.com

Write to us at – sales@retweaks.com

How to Generate Leads Using LinkedIn

Having a LinkedIn account is crucial to not only expand your social media presence, but to generate leads. Confused? Let us help you.

It’s not enough to create your profile and let it just sit there. You must utilize the tools in LinkedIn to make your account work for you.

Finding Leads through Advanced Search

There are several search filters on the advanced search page you can use to narrow down your findings. They include Location, Industry, Function, Seniority Level and Company Size.

Finding targeted prospects is important and connecting with the right people is the best way to generate leads on LinkedIn. By utilizing the Advanced Search functions, you are likely to find the people you most want to connect with.

linkedin.jpg

Make Smart Connections

Another way to get new leads is to develop the relationship you have with your current clients. You should be connecting with them on LinkedIn and viewing their connections as possible new connections for you.

Joining groups is another great way to connect with potential clients. You may not want to start your own group unless you already have a following of engaged prospects and clients. The easier way is to be active in whatever groups you do join.

Lastly, make every connection personal. If you connect and immediately try to sell to them, you will alienate your new connections. If they run a business, learn more about it and stay on top of what they are up to; even if it doesn’t have much to do with what you do. You just may have a connection that needs what they have to offer, and a referral is a great way to get their attention.

Prove Expertise through Your Content

If you want to look like an expert in your field, then you must do what the experts do: ask engaging questions, share useful content and create original content.

If you write a blog, sharing the link is a great way to amplify your content. Give people a reason to read the article, and then link to it in the post.

You can now publish articles to LinkedIn, which is a great way to showcase your expertise. Just be sure to use compelling titles and graphics because you’re competing with other LinkedIn users for your Connections’ attention.

LinkedIn is a phenomenal tool for businesses to find leads. It is by far the leader for B2B companies versus other social media sites like Facebook and Twitter because it is used mainly for business connections. If you use it right, you are sure to get lots of targeted leads. And if you put some time and energy into those leads, they are sure to turn into clients and that will ultimately grow your business.

Hope you found the Blog useful!

http://www.retweaks.com

Reach out to us at sales@retweaks.com

How important is Digital Marketing for your Company?

With the constant change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up. In the digital space where e-commerce are heading to, Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.

  1. Affordable way of marketing for SMEs

Digital Marketing actually provides the small and medium enterprises a chance to compete against the big boys and attract their share of targeted traffic. The digital modes of marketing are customizable and hence are affordable. If you are new in market, with digital marketing you can still make your presence felt by targeting a small base of customers.

SEO_ad1.png

  1. Digital Marketing delivers conversion

Businesses that sell products and services online, measure their success by the percentage of incoming traffic that gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are stream-lining their digital marketing campaigns towards conversion optimization, making it a top priority.

  1. Digital Marketing facilitates interaction with targeted audiences

One of the reasons why digital marketing is taking over traditional marketing is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

  1. Digital Marketing caters to the mobile consumer

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion.

  1. Digital Marketing builds brand reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences are already ready to know more about your brand, products or services and may be interested to purchase what you have to offer. Satisfied customers will tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected; additionally opening new doors of opportunities for reaching bigger markets and attain business growth.

  1. Digital Marketing provides better ROI for your marketing investments

Digital Marketing can provide a better Return of Investments (ROI) than traditional marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure. Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.

pinterest_retweaks_23.png

  1. Digital Marketing earns people’s trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed a product or service marketed by a particular brand or business.

The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. Surviving in such cut throat competition is possible if you can work out and implement a marketing strategy that portrays your uniqueness and gives the customers a reason to choose you.

Hope you liked the Blog!

More coming soon.. Keep checking out this space.

http://www.retweaks.com

Reach out to us at sales@retweaks.com