10 extremely useful tools for Content Writers and Bloggers

Gone are the days when marketing meant getting in touch with the customers and forcing your product on them, by using spam, online ads and paid campaigns. Customers today, prefer brands that provide quality material in terms of blogs, eBooks or web seminars that benefits them before deciding to use your product/service to solve their problem.

If you provide quality content, it will make your customers develop a sense of trust in your company and establish you as an influencer in your field. This approach works because it’s real, organic and it’s here to stay.

  1. ly: We all know we love infographics, however creating them is one tough business. With Easel.ly’s customizable templates, you can create stunning infographics in just a fraction of a time!
  2. Grammarly: One of the best grammar checker apps out there – Grammarly is the perfect editor ensuring all your “i”s are dotted and your “t”s crossed. One of the most basic rules of great marketing is to provide error-free, great content that’s flawless and perfect in every way leaving no room for poor grammar or spellings.
  3. Gravity: An extremely powerful personalization tool, Gravity allows you to target content according to the demographics of each user. It also collaborates with top 50 most powerful companies on web, ensuring your content attracts the right type of viewers.

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  4. Hubspot’s: Making new posts several times a week is your ticket to success, however this can be quite tedious specially if your content team is small. Hubspot’s Blog Topic Generator is a helpful tool that allows you to type three keywords and then automatically generates topics around them which you can write on.
  5. Hemingway Editor: Make your writing bold and clear. Regardless of your answer, you can use the Hemingway Editor to your advantage. With the help of this easy to use tool, it won’t be long before you’re creating high quality content marketing strategy with simple sentences and no errors.
  6. Kingsumo Headlines: KingSumo Headlines is designed with the intentions of helping you increase readership by attracting more clicks and keeping people on your website longer.
  7. Google Analytics: Most people think about this tool as one that can provide analytics data, such as the number of visitors to a website, top sources, top keywords, and the like. But remember, some of this data can be used to help you create higher quality content marketing efforts.
  8. Word Counter: Long form content provides a greater opportunity for driving more traffic.
  9. Powtoon: Powtoon creates custom animations and videos, which is another way to create unique content. While it isn’t the easiest tool to use, it promises a professional result.
  10. Unsplash: Avoid an expensive takedown notice or invoice from Shutterstock or Getty by using the glorious, high quality and copyright free images from Unsplash.

It’s easy to realize the importance of putting enough time, money, and resources into your blogging strategy. But remember this: there’s a difference between blogging and blogging with a purpose. If you want your words to generate positive results, it’s time that you focus on the quality of your content marketing strategy.

Hope you liked the blog!!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

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Why your Business should integrate Offline and Online Marketing

ReTweaks | Blog

Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities will vary from one business to the other. However, across audiences and industries today, people bring in their online devices with them to all of the offline places they go, and sharing all of their offline experiences online. Therefore, if you want to effectively market your business in relation to the behaviors of your target audience, you need to integrate your online and offline strategies.

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Online marketing activities may include

  • Email marketing
  • Social media
  • Blogging
  • Online advertising

Offline marketing activities may include

  • Newspaper, TV, Radio ads
  • Direct mailers
  • Flyers and billboards
  • Events and trade shows

Here are the top reasons on why you should integrate your offline and online marketing strategies.

  1. Marketing consistency: The main reason you should integrate your offline and online…

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How important is Digital Marketing for your Company?

Why doe your Company Need #digitalmarketing.. Check it out in our Blog – “How Important is Digital Marketing for your Company?

ReTweaks | Blog

With the constant change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up. In the digital space where e-commerce are heading to, Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.

  1. Affordable way of marketing for SMEs

Digital Marketing actually provides the small and medium enterprises a chance to compete against the big boys and attract their share of targeted traffic. The digital modes of marketing are customizable and hence are affordable. If you are new in market, with digital marketing you can still make your presence felt by targeting a small base of customers.

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  1. Digital Marketing delivers conversion

Businesses that sell products and services online, measure their success by the percentage of incoming traffic that gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and…

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Understanding UX in 5 Simple Points

If as a brand you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is vital.

If as a brand you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is vital. Every single visitor that lands on your site needs to be triggered or helped around. UX design makes sure that during this process, the most important person isn’t left out of the mix – the user.

What can a UX design do for you?

  • It gives you a better and clearer understanding of a product
  • It gives you a scientific approach which can be applied to humans and their behaviour
  • Increase product sales and attract more users
  • Improve the usability of a product
  • Keep users happy

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  1. WIREFRAMES A wireframe is a rough guide for the layout of a website, software interface, or an app. This is the deliverable that is most often associated to a UX Designer. This used be done as a series of static images, however today there are many tools that UX Designers can use. These tools make it fairly straightforward to turn a wireframe into an interactive prototype without writing a single line of code.
  2. USER TESTING Since UX Design is all about the user, getting users involved in the process is the key to a successful design. Making users sit in front of your website/app and asking them to perform a series of pre-planned tasks (while they think out loud) is the most common type of user testing. Who and how many test participants you involve, how closely your participants match your actual users, how many tests you run, and the tasks you ask them to perform are shaped by budget, time constraints and learning objectives.
  3. UX WORK IS ITERATIVE While it may not look like a UX designer has done all that much, but in truth, they’re 5 versions farther along the lines towards a product your customers will like. To make great products, they make lots of changes and test them. Then they bury the changes that don’t make enough of a difference. They keep doing this until you finally have a product that’s substantially better than either the last one or the competitor’s offerings.
  4. UX IS ALL ABOUT FAMILIARITY Ground-breaking design is awesome, but design that converts is better. New frameworks and flashy plug-ins might look nice, but if no one is clicking the “buy” buttons, you’ve got a problem. Platform guidelines exist for a reason. While it might seem that making your product look exactly the same from platform to platform is the main goal, be careful to pay respect to the sticky details of each OS. Using familiar patterns, icons, and presentational styles is a great way to look native, even if you’re not. Testing your solutions on actual devices goes a long way to ensuring things feel at home in each environment.
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  5. UX IS MORE THAN USABILITY Usability is important, but the user experience is more than usability. Remember: Usability is the bare minimum requirement of a product that is released; UX includes everything else that makes the difference between “it works” and “it wows!”

Hope you found the Blog useful..

We’ll be bringing you more soon 🙂 Until then – Have a Good Day! Cheers!!

 

What Makes an Amazing Website?

With more and more Websites coming in, it’s very hard to cope up in the field of Online Marketing.

One effective way is to have a good website. Now, the question what is a good website? Or how do I Design a nice website?

ReTweaks | Blog

With more and more Websites coming in, it’s very hard to cope up in the field of Online Marketing.

One effective way is to have a good website. Now, the question what is a good website? Or how do I Design a nice website?

Well! Here are 5 tips to always keep in mind while designing a website.

Design Tip 1: Purpose – What is the Website for?

It’s very important for the Designer to understand what are the needs of the user or what is the website for? Is it for selling products, providing information or is it supposed to entertain.

Each page of the website needs to state the purpose in the most clear way and fulfill the needs of the website users in the most effective possible way.

RT_Web design and development_Facebook Ad1_v2Design Tip 2: Visual Hierarchy – How your Website Looks?

What does Visual Hierarchy even mean? It refers to…

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10 Reasons why you are not attracting customers to your website

Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail?

Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail? The same study also found that a similar percentage of small businesses will fail within the first ten years of existence. The primary reason for most business failures is the inability to profitably attract and retain customers, and there are a few common mistakes that business leaders make when trying to attract customers. Having a

The website wasn’t professionally built –

You may face serious disadvantages if your website was not built by a professional agency or website developer. A good site must have proper coding for good SEO, as well as properly-written Meta data to also help drive traffic to the site when it comes up in search results.

The website isn’t mobile-friendly –

It’s very important to make sure your website is mobile-friendly so that it can be comfortably viewed and navigated via different cell phones, tablets and other devices. Did you know that Google’s search engine algorithms punish websites that aren’t mobile-friendly?

The website’s content and its structure didn’t incorporate keywords –

Even if your website was built by a professional, if they didn’t include keywords or other SEO-critical features, then it’s like you paid to place an advertisement but didn’t include any contact information. Your website needs keywords so that people can find it organically on search engines.

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There isn’t a blog or the website doesn’t get new content regularly –

If a blog is absent from your site, you’re doing your business a misfortune. Blogs help SEO and can be a key part of an inbound marketing strategy that bring new visitors as well as returning visitors to your website.

Devoid of a functional inbound strategy –

A functional inbound strategy should incorporate landing pages, social media marketing, online PPC advertising, email marketing and SEO components to reach the right types of people and persuade them to become customers.

Your website’s homepage isn’t great –

There are a lot of reasons why the home page is extremely important. First, it shows that your business is alive and trustworthy. Secondly, it has the function of introducing your company to the website visitor and gaining their interest.

No call-to-actions –

A website needs to lead visitors through the pages, but it also needs to tell people how to act. For example, on a product page, you should find a couple of pictures of the product, the name of the product, a product description and a “Buy” button or something similar. That is a CTA and they are necessary in order to make a website produce leads or customers.

Not offering content in different forms of media –

Not everyone likes to read and not everyone is a visual learner. Different people comprehend and retain information in different ways, so it’s beneficial to appeal to as many people as possible by providing content in different forms of media, such as videos, images, graphics, downloadable stat sheets, case studies, etc.

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Slow page speed –

When a webpage (or, heaven forbid, the whole site) has a slow load time, it not only increases your bounce rate, it also hurts your SEO.

You aren’t on social media –

Even in B2B, you should consider creating social profiles and posting to social media. While social media may not be your top priority, it certainly has its place in the overall marketing mix.

3 ways to Increase Social Media Engagement

We all know that social media is a fashionable way to make use of direct marketing. Keeping this in mind, social media engagement must be given prime importance while building your brand.

When customers engage with your brand’s posts or send you a message on social media, you have a good opportunity to know more about your customers. If you answer their queries, respond light-heartedly, and offer excellent customer service, you’ll manage to convert them into loyal customers. Even if there are negative comments/reviews on your page, if you respond positively and resolve the issue, you’ll still manage to increase your sales.

We at ReTweaks would love to help you learn about the importance of social media engagement and how to organically grow your followers.

1. Engage Audience. Stop the scroll.

Thumb rule: If you cannot stop your audience from scrolling their way down a page, you will never have their attention.

To increase social media engagement you need to create content that people can engage with. Is your post beautiful, inspiring, funny, or relatable? Avoid posting things that’ll make people angry at your brand – such as sensitive issues or hurting religious sentiments.

When customers show up on social media, they want to be entertained — not sold to. When a brand forgets this, they lose the attention of their audience.

An easy way to engage your fans is to ask a question. For example, you can create a post that compares two shoes and ask ‘Which would you rather buy?’ This allows you to incorporate your product into the question while still being playful with your audience.

Also, another way you can increase social media engagement is by running contests and giveaways. Everyone likes free stuff, which guarantees maximum participation.

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2. Take advantage of Paid Social Ads

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms. Being cost-effective is such an advantage because you can see a greater return on investment and save on budget for other marketing and business expenses.

Paid social ads cost you money more directly, but they offer a guarantee that people will see your posts. In addition to helping you show up in people’s feeds, paid search allows you to include auto play videos or images that can make people slow down and pay attention.

3. Tap into Social Media Communities

People use social media to connect with other people. While it means connecting with people you already know, many people also turn to social media to tap into communities of people who have similar interests.

Your brand can host a Twitter Chat; create a Facebook group or a LinkedIn group. Although Facebook and LinkedIn groups — this solution won’t make sense for every business, but if your audience can benefit from having a space to connect with each other, it could be a good move for your brand.

Conclusion:

The common base of every type of social media engagement is that your brand must be careful to treat these channels as a way to build relationships and not as a selling platform. Focus on building connections and engagement first; if your products are right for the target audience, the purchase will follow.

Best,
ReTweaks