Understand UI in 7 Simple Points

A website is much more than a group of pages connected by links. It’s an interface, a space where different things — in this case, a person and a company’s or individual’s web presence — meet, communicate, and affect each other. That interaction creates an experience for the visitor, and as a web designer, it’s your job to ensure that experience is as good as it can possibly be.

And the key to that is to think about your user first, foremost, and always.

Simplicity

A quality user interface is made up of necessary elements that are logical and concise. While you are working on the design of your interface, ask yourself “Does the user really need this to compete their task?” before adding features and content. Limit your interface to the items that are essential for the user. Don’t add items just to feed your ego, but rather, focus on the quality of the user experience.

Clarity

Clarity is one of the most important attributes of any user interface. Keep in mind that your user interface exists for the sole purpose of facilitating users interacting with your system. To do this it must clearly communicate with users. If users can’t figure out how to use your interface easily they will become frustrated and abandon the experience.

Consistency

With your user interface, you will want to maintain consistency throughout the entire experience. Consistent interfaces will allow your users to rely on and develop usage patterns that will improve the experience. People crave consistency and you should give your users the opportunity to be proven correct when they rely on it.

Maintain language, layout and design throughout your interface. By doing so you make it easier on your users to understand how things will work, increase their efficiency and improve the user experience.

Familiarity

Your interface will feel familiar if users don’t have to think how to use it because they already understand it. When users are familiar with something, they know what to expect and don’t have to think about what to do. Because of this, work to identify areas of your design where you can leverage familiarity to make interacting with your system easier for your users.

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Visual Hierarchy

One attribute that is often overlooked but is important is a quality UI is designing your interface so that it allows users to focus on what is important. If you try to make everything look important you just create information overload and reduce the quality of the user experience. The contrast between the different sizes, colours and placements of elements should work together to give a clear understanding of your interface and what a user should do. A well designed visual hierarchy reduces the appearance of complexity and helps users accomplish their tasks.

Efficiency

Your user interface is how a user will get to where they want to go and do what they want to do. A quality user interface allows users to perform tasks with speed and ease, in other words, it operates with efficiency. One of the best ways to improve the efficiency of your interface is through task analysis.

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Responsiveness

When it comes to the responsiveness of an interface, you want your interface, and the system behind it, to work fast. Users easily become frustrated having to wait for a web site to load for instance.

Additionally, when you think about responsiveness you should also think about your interface responding to users. Your user interface should provide feedback to the users. Let your users know what is happening and that their effort to engage with the interface has been understood.

Hope you found the blog useful!

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Reach out to us at sales@retweaks.com

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10 Reasons why you are not attracting customers to your website

Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail?

Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail? The same study also found that a similar percentage of small businesses will fail within the first ten years of existence. The primary reason for most business failures is the inability to profitably attract and retain customers, and there are a few common mistakes that business leaders make when trying to attract customers. Having a

The website wasn’t professionally built –

You may face serious disadvantages if your website was not built by a professional agency or website developer. A good site must have proper coding for good SEO, as well as properly-written Meta data to also help drive traffic to the site when it comes up in search results.

The website isn’t mobile-friendly –

It’s very important to make sure your website is mobile-friendly so that it can be comfortably viewed and navigated via different cell phones, tablets and other devices. Did you know that Google’s search engine algorithms punish websites that aren’t mobile-friendly?

The website’s content and its structure didn’t incorporate keywords –

Even if your website was built by a professional, if they didn’t include keywords or other SEO-critical features, then it’s like you paid to place an advertisement but didn’t include any contact information. Your website needs keywords so that people can find it organically on search engines.

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There isn’t a blog or the website doesn’t get new content regularly –

If a blog is absent from your site, you’re doing your business a misfortune. Blogs help SEO and can be a key part of an inbound marketing strategy that bring new visitors as well as returning visitors to your website.

Devoid of a functional inbound strategy –

A functional inbound strategy should incorporate landing pages, social media marketing, online PPC advertising, email marketing and SEO components to reach the right types of people and persuade them to become customers.

Your website’s homepage isn’t great –

There are a lot of reasons why the home page is extremely important. First, it shows that your business is alive and trustworthy. Secondly, it has the function of introducing your company to the website visitor and gaining their interest.

No call-to-actions –

A website needs to lead visitors through the pages, but it also needs to tell people how to act. For example, on a product page, you should find a couple of pictures of the product, the name of the product, a product description and a “Buy” button or something similar. That is a CTA and they are necessary in order to make a website produce leads or customers.

Not offering content in different forms of media –

Not everyone likes to read and not everyone is a visual learner. Different people comprehend and retain information in different ways, so it’s beneficial to appeal to as many people as possible by providing content in different forms of media, such as videos, images, graphics, downloadable stat sheets, case studies, etc.

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Slow page speed –

When a webpage (or, heaven forbid, the whole site) has a slow load time, it not only increases your bounce rate, it also hurts your SEO.

You aren’t on social media –

Even in B2B, you should consider creating social profiles and posting to social media. While social media may not be your top priority, it certainly has its place in the overall marketing mix.

The Difference between UI and UX

Let us get down to basics!

UI is User Interface: This is what users interact with directly. Everything they see, touch and hear within a piece of software or a website. It’s the outermost layer of an app – the controls.

UX is User eXperience: This is a holistic term encapsulating each and every different kind of touchpoint a user has with a product.

A common misconception at workplace, in client meetings and often in job listings or job requirements, is the unintentional combination or swap of these two terms.

In most cases, the mistaken expectation is that an interface designer by default will understand or focus on user experience, because their work is in direct contact with the user. But the fact remains that user interface is not user experience.

The confusion may occur because both abbreviations start with letter “U”. Most likely, it comes from the overlap of the skill-sets involved in both disciplines. They are definitely related areas, and in fact, many designers are knowledgeable and competent in both.

However, despite the overlap, both fields are considerably different in nature, overall objectives and scope.

UI design aims at creating effective and attractive user interface while UX design aims at providing positive user experience. Interaction with a product via user interface is a part of user experience, so we can state that UX design as a term and as a field of design is broader and includes UI design as its integral part.

When good user experience is achieved, every desirable or positive effect that one could possibly think of flows from it. UX is focused on success of the whole. In reality, the product is not the sum of its parts; the experience is.

User-Experience

Working on the UX for a digital product such as a website or mobile app, UX designers have to concentrate on such aspects as:

  1. USABILITY (the product is convenient, clear, logical and easy to use)
  2. UTILITY (the product provides useful content and solves users’ problems)
  3. ACCESSIBILITY (the product is convenient for different categories of users)
  4. DESIRABILITY (the product is attractive and problem-solving, it retains users and creates the positive experience which they are ready to repeat).

UI design is the stage of setting and polishing all the details of the interface. User Interface is actually a finalized interactive field in which the user interacts with the product. It includes all the tools of increasing usability and satisfying target users’ needs and wishes. All the features of visual perception as well sound and tactile feelings influencing the product use and interaction with is should be analyzed and optimized here to the purpose of the app or a website is designed.

For example, such aspects as color palette, types and fonts, shapes and forms, illustration and animation and so on and so forth are able to affect the performance of the final product greatly in both positive and negative way.

Hope you found it useful!

Reach out to us at sales@retweaks.com

www.retweaks.com