Are you ready to try Instagram for your business? Instagram could be the perfect platform of your marketing dreams. But choosing it blindly could be a mistake.
Is your marketplace mobile?
Unlike other social media channels, all of Instagram’s users access the network on their mobile devices. A mobile travels with users. And these users tend to be younger than your Facebook fans who check their news feeds on their work computers. According to a recent GlobalWebIndex study, over seventy-five percent of Instagram users are under the age of 34. Does your ideal customer fall into this category?
Do you sell visual products?
With Instagram capitalizing on pictures as the main source of its user connections, it’s important to note that all of your company’s ongoings on this platform will need to be rooted in engaging visual content. The good part about this is that if you sell a typically unsexy product, you can use Instagram to bolster your product’s image — as well as your company’s perception. Use Instagram to get more creative. You can use Instagram to build reputation by following your employees’ community efforts and such and then sharing those images on Instagram instead of product images.
What’s your goal?
Your business can only include a clickable link in its bio — not on the posts themselves. This means that you’re likely to see very little in the way of click-throughs via Instagram. Instead, you’re utilizing this platform for reputation management and customer relations. Don’t rely solely on Instagram to do the bulk of your content marketing.
Instagram is a great content marketing platform — for the right brands. Keep your goals in mind, and align them with the market on Instagram to reap the most benefits.
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