Why do you need your Business to go MOBILE!!

Step into a metro, go into any café and walk down any mall. One thing you are sure to see is a smartphone being used. If you think that mobile apps are solely for big name brands like Amazon and Citibank, you are wrong. More small and medium businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

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For businesses across all industries, mobile technology has provided new and innovative ways to engage with employees, boost productivity and cut the cost of operating in an increasingly competitive world.

And it’s not just big organizations that can reap the benefits of mobile. For small businesses, the cost cutting advantages are pretty good and the opportunities to work smarter mean that there is more chance of success and grow in both the short and long term.

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Better Employee Engagement

The millennials are virtually inseparable from their smart devices and use them for everything from shopping to talking to their friends. Deeper employee engagement can be achieved by updating and communicating more effectively, allowing individuals to work and innovate wherever they are in the world.

Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness.

Brand: A mobile app is like a blank billboard sign. You really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

Stand Out From the Competition

The mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighbourhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach.

Employers who engage with the latest technology and go mobile will no doubt have a head start on their competitors. The way we work is changing and keeping up with all the latest developments is vital if businesses want to grow and succeed. The mobile revolution may well be one of the most defining moments of the next twenty to thirty years.

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Fascinating Stories Behind Unusual Logo Designs!!

Logos are the chief visual component of a company’s overall brand identity.

Logos are everywhere. On the clothes we wear, on the phones we use, and on the food we buy. While some logos are incredibly straightforward — a letterform or a pictorial representation, some are more complex.

Logos are designed to create a brand for a company or a product. Have you noticed how a good logo becomes instantly associated with a brand? The designers who design the logo usually try their level best to instil trust, loyalty and, of course, a willingness for you to part with your money, all in one simple graphic.

A lot of thought and effort goes behind these logos and here are the stories behind some of the logos you might recognize:

 

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Amazon is a powerhouse when it comes to online shopping, and their logo reflects that. If it weren’t for the arrow, the logo would be a pretty boring one and that arrow has meaning behind it. The idea is that the arrow represents both a smile and it shows that you can buy anything from Amazon: from A to Z.

 

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The FedEx logo has a hidden meaning that is so hidden, that we doubt that you have ever noticed it. The design makes use of something called negative space to convey the company’s core values in the logo, speed and precision. Take another look at the logo and you will see the hidden arrow between the E and the X.

 

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The name of the biggest coffee shop company in the world comes from the novel Moby Dick and picture in the middle began life as a fishtailed siren of the sea. Originally the logo caused controversy because the siren was topless, so the company have toned the image down over the years to the more acceptable one that we know now with her hair tastefully protecting her modesty.

 

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A bit geeky this one, but the logo for the Sony Vaio is pretty clever. The left hand side of the symbol of a wave which represents analogue technology and the right hand side is a 1 and 0 to represent the binary code used by computers. The name itself, Vaio, is an acronym for Video Audio Intelligent Organizer.

 

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The Toblerone Mountain is a depiction of the Matterhorn, which is located between Switzerland and Italy and, if you look carefully, you will see that there is the shape of a bear in the snow. The bear is the official symbol of the town of Bern, which is where the chocolate was first made.

Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo–potentially leading to increased sales or improved mind share within the target market.

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