10 extremely useful tools for Content Writers and Bloggers

Gone are the days when marketing meant getting in touch with the customers and forcing your product on them, by using spam, online ads and paid campaigns. Customers today, prefer brands that provide quality material in terms of blogs, eBooks or web seminars that benefits them before deciding to use your product/service to solve their problem.

If you provide quality content, it will make your customers develop a sense of trust in your company and establish you as an influencer in your field. This approach works because it’s real, organic and it’s here to stay.

  1. ly: We all know we love infographics, however creating them is one tough business. With Easel.ly’s customizable templates, you can create stunning infographics in just a fraction of a time!
  2. Grammarly: One of the best grammar checker apps out there – Grammarly is the perfect editor ensuring all your “i”s are dotted and your “t”s crossed. One of the most basic rules of great marketing is to provide error-free, great content that’s flawless and perfect in every way leaving no room for poor grammar or spellings.
  3. Gravity: An extremely powerful personalization tool, Gravity allows you to target content according to the demographics of each user. It also collaborates with top 50 most powerful companies on web, ensuring your content attracts the right type of viewers.

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  4. Hubspot’s: Making new posts several times a week is your ticket to success, however this can be quite tedious specially if your content team is small. Hubspot’s Blog Topic Generator is a helpful tool that allows you to type three keywords and then automatically generates topics around them which you can write on.
  5. Hemingway Editor: Make your writing bold and clear. Regardless of your answer, you can use the Hemingway Editor to your advantage. With the help of this easy to use tool, it won’t be long before you’re creating high quality content marketing strategy with simple sentences and no errors.
  6. Kingsumo Headlines: KingSumo Headlines is designed with the intentions of helping you increase readership by attracting more clicks and keeping people on your website longer.
  7. Google Analytics: Most people think about this tool as one that can provide analytics data, such as the number of visitors to a website, top sources, top keywords, and the like. But remember, some of this data can be used to help you create higher quality content marketing efforts.
  8. Word Counter: Long form content provides a greater opportunity for driving more traffic.
  9. Powtoon: Powtoon creates custom animations and videos, which is another way to create unique content. While it isn’t the easiest tool to use, it promises a professional result.
  10. Unsplash: Avoid an expensive takedown notice or invoice from Shutterstock or Getty by using the glorious, high quality and copyright free images from Unsplash.

It’s easy to realize the importance of putting enough time, money, and resources into your blogging strategy. But remember this: there’s a difference between blogging and blogging with a purpose. If you want your words to generate positive results, it’s time that you focus on the quality of your content marketing strategy.

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Why do you need your Business to go MOBILE!!

Step into a metro, go into any café and walk down any mall. One thing you are sure to see is a smartphone being used. If you think that mobile apps are solely for big name brands like Amazon and Citibank, you are wrong. More small and medium businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

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For businesses across all industries, mobile technology has provided new and innovative ways to engage with employees, boost productivity and cut the cost of operating in an increasingly competitive world.

And it’s not just big organizations that can reap the benefits of mobile. For small businesses, the cost cutting advantages are pretty good and the opportunities to work smarter mean that there is more chance of success and grow in both the short and long term.

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Better Employee Engagement

The millennials are virtually inseparable from their smart devices and use them for everything from shopping to talking to their friends. Deeper employee engagement can be achieved by updating and communicating more effectively, allowing individuals to work and innovate wherever they are in the world.

Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness.

Brand: A mobile app is like a blank billboard sign. You really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

Stand Out From the Competition

The mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighbourhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach.

Employers who engage with the latest technology and go mobile will no doubt have a head start on their competitors. The way we work is changing and keeping up with all the latest developments is vital if businesses want to grow and succeed. The mobile revolution may well be one of the most defining moments of the next twenty to thirty years.

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Is Print Media losing touch with the rise of Online Media?

Most small businesses struggle with deciding which kind of marketing to opt for. The main reason: because their budget will only stretch to one or the other, hardly both. Which method of marketing will make the most noise? How do I know if my marketing is working? Who should I trust with my marketing? Should I do it myself? The answers may surprise you.

To make things easier, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.

Benefits of Traditional Marketing

  • You can easily reach your target local audience: For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.
  • The materials can be kept: The audience can have a hard copy of materials of which they can read or browse through over and over again.
  • It’s easy to understand: It can be easily understood by most people because they are already exposed to this kind of strategy.

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Benefits of Digital Marketing

  • You can target a local audience, but also an international one: You can modify a campaign to specific audience demographics, such as gender, location, age and interests. This means your campaign will be more effective.
  • Your audience can choose how they want to receive your content: While one person likes to read a blog post, another person likes to watch a YouTube video. Traditional marketing doesn’t give the audience a choice. Online people get the choice to opt in/out of communications, and often it is relevant because they were the ones searching for it in the first place. Don’t underestimate the power of market segmentation and tailored marketing.
  • Interaction with your audience is possible with the use of social media networks. Traditional marketing methods don’t allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback.
  • Digital marketing is cost-efficient. Though some invest on paid ads online; however, the cost is still cheaper compared to traditional marketing.
  • Data and results are easily recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.
  • Level playing fieldAny business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.
  • Real time resultsyou don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.
  • Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
  • Viralhow often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly.

So which kind of marketing is better?

Well, at ReTweaks we recommend both. Obviously, we are passionate about digital marketing, because we know that it works. But we do use traditional marketing materials, too.

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Fascinating Stories Behind Unusual Logo Designs!!

Logos are the chief visual component of a company’s overall brand identity.

Logos are everywhere. On the clothes we wear, on the phones we use, and on the food we buy. While some logos are incredibly straightforward — a letterform or a pictorial representation, some are more complex.

Logos are designed to create a brand for a company or a product. Have you noticed how a good logo becomes instantly associated with a brand? The designers who design the logo usually try their level best to instil trust, loyalty and, of course, a willingness for you to part with your money, all in one simple graphic.

A lot of thought and effort goes behind these logos and here are the stories behind some of the logos you might recognize:

 

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Amazon is a powerhouse when it comes to online shopping, and their logo reflects that. If it weren’t for the arrow, the logo would be a pretty boring one and that arrow has meaning behind it. The idea is that the arrow represents both a smile and it shows that you can buy anything from Amazon: from A to Z.

 

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The FedEx logo has a hidden meaning that is so hidden, that we doubt that you have ever noticed it. The design makes use of something called negative space to convey the company’s core values in the logo, speed and precision. Take another look at the logo and you will see the hidden arrow between the E and the X.

 

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The name of the biggest coffee shop company in the world comes from the novel Moby Dick and picture in the middle began life as a fishtailed siren of the sea. Originally the logo caused controversy because the siren was topless, so the company have toned the image down over the years to the more acceptable one that we know now with her hair tastefully protecting her modesty.

 

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A bit geeky this one, but the logo for the Sony Vaio is pretty clever. The left hand side of the symbol of a wave which represents analogue technology and the right hand side is a 1 and 0 to represent the binary code used by computers. The name itself, Vaio, is an acronym for Video Audio Intelligent Organizer.

 

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The Toblerone Mountain is a depiction of the Matterhorn, which is located between Switzerland and Italy and, if you look carefully, you will see that there is the shape of a bear in the snow. The bear is the official symbol of the town of Bern, which is where the chocolate was first made.

Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo–potentially leading to increased sales or improved mind share within the target market.

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