Understand UI in 7 Simple Points

A website is much more than a group of pages connected by links. It’s an interface, a space where different things — in this case, a person and a company’s or individual’s web presence — meet, communicate, and affect each other. That interaction creates an experience for the visitor, and as a web designer, it’s your job to ensure that experience is as good as it can possibly be.

And the key to that is to think about your user first, foremost, and always.

Simplicity

A quality user interface is made up of necessary elements that are logical and concise. While you are working on the design of your interface, ask yourself “Does the user really need this to compete their task?” before adding features and content. Limit your interface to the items that are essential for the user. Don’t add items just to feed your ego, but rather, focus on the quality of the user experience.

Clarity

Clarity is one of the most important attributes of any user interface. Keep in mind that your user interface exists for the sole purpose of facilitating users interacting with your system. To do this it must clearly communicate with users. If users can’t figure out how to use your interface easily they will become frustrated and abandon the experience.

Consistency

With your user interface, you will want to maintain consistency throughout the entire experience. Consistent interfaces will allow your users to rely on and develop usage patterns that will improve the experience. People crave consistency and you should give your users the opportunity to be proven correct when they rely on it.

Maintain language, layout and design throughout your interface. By doing so you make it easier on your users to understand how things will work, increase their efficiency and improve the user experience.

Familiarity

Your interface will feel familiar if users don’t have to think how to use it because they already understand it. When users are familiar with something, they know what to expect and don’t have to think about what to do. Because of this, work to identify areas of your design where you can leverage familiarity to make interacting with your system easier for your users.

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Visual Hierarchy

One attribute that is often overlooked but is important is a quality UI is designing your interface so that it allows users to focus on what is important. If you try to make everything look important you just create information overload and reduce the quality of the user experience. The contrast between the different sizes, colours and placements of elements should work together to give a clear understanding of your interface and what a user should do. A well designed visual hierarchy reduces the appearance of complexity and helps users accomplish their tasks.

Efficiency

Your user interface is how a user will get to where they want to go and do what they want to do. A quality user interface allows users to perform tasks with speed and ease, in other words, it operates with efficiency. One of the best ways to improve the efficiency of your interface is through task analysis.

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Responsiveness

When it comes to the responsiveness of an interface, you want your interface, and the system behind it, to work fast. Users easily become frustrated having to wait for a web site to load for instance.

Additionally, when you think about responsiveness you should also think about your interface responding to users. Your user interface should provide feedback to the users. Let your users know what is happening and that their effort to engage with the interface has been understood.

Hope you found the blog useful!

http://www.retweaks.com

Reach out to us at sales@retweaks.com

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Is Print Media losing touch with the rise of Online Media?

Most small businesses struggle with deciding which kind of marketing to opt for. The main reason: because their budget will only stretch to one or the other, hardly both. Which method of marketing will make the most noise? How do I know if my marketing is working? Who should I trust with my marketing? Should I do it myself? The answers may surprise you.

To make things easier, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.

Benefits of Traditional Marketing

  • You can easily reach your target local audience: For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.
  • The materials can be kept: The audience can have a hard copy of materials of which they can read or browse through over and over again.
  • It’s easy to understand: It can be easily understood by most people because they are already exposed to this kind of strategy.

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Benefits of Digital Marketing

  • You can target a local audience, but also an international one: You can modify a campaign to specific audience demographics, such as gender, location, age and interests. This means your campaign will be more effective.
  • Your audience can choose how they want to receive your content: While one person likes to read a blog post, another person likes to watch a YouTube video. Traditional marketing doesn’t give the audience a choice. Online people get the choice to opt in/out of communications, and often it is relevant because they were the ones searching for it in the first place. Don’t underestimate the power of market segmentation and tailored marketing.
  • Interaction with your audience is possible with the use of social media networks. Traditional marketing methods don’t allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback.
  • Digital marketing is cost-efficient. Though some invest on paid ads online; however, the cost is still cheaper compared to traditional marketing.
  • Data and results are easily recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.
  • Level playing fieldAny business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.
  • Real time resultsyou don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.
  • Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
  • Viralhow often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly.

So which kind of marketing is better?

Well, at ReTweaks we recommend both. Obviously, we are passionate about digital marketing, because we know that it works. But we do use traditional marketing materials, too.

Hope you enjoyed reading the Blog!

http://www.retweaks.com

Reach out us at sales@retweaks.com

How important is Digital Marketing for your Company?

With the constant change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up. In the digital space where e-commerce are heading to, Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.

  1. Affordable way of marketing for SMEs

Digital Marketing actually provides the small and medium enterprises a chance to compete against the big boys and attract their share of targeted traffic. The digital modes of marketing are customizable and hence are affordable. If you are new in market, with digital marketing you can still make your presence felt by targeting a small base of customers.

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  1. Digital Marketing delivers conversion

Businesses that sell products and services online, measure their success by the percentage of incoming traffic that gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are stream-lining their digital marketing campaigns towards conversion optimization, making it a top priority.

  1. Digital Marketing facilitates interaction with targeted audiences

One of the reasons why digital marketing is taking over traditional marketing is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

  1. Digital Marketing caters to the mobile consumer

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion.

  1. Digital Marketing builds brand reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences are already ready to know more about your brand, products or services and may be interested to purchase what you have to offer. Satisfied customers will tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected; additionally opening new doors of opportunities for reaching bigger markets and attain business growth.

  1. Digital Marketing provides better ROI for your marketing investments

Digital Marketing can provide a better Return of Investments (ROI) than traditional marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure. Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.

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  1. Digital Marketing earns people’s trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed a product or service marketed by a particular brand or business.

The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. Surviving in such cut throat competition is possible if you can work out and implement a marketing strategy that portrays your uniqueness and gives the customers a reason to choose you.

Hope you liked the Blog!

More coming soon.. Keep checking out this space.

http://www.retweaks.com

Reach out to us at sales@retweaks.com

Start your Website Design with Great Copy

Anyone can write. But have you ever wondered why some websites draw your attention more than the others? They make you stay on their page, read the blogs, capture the mysterious ‘know, like and trust’ and sometimes make you to buy their stuff?

Before getting into the context of the web, its danger and warning signs, the first thing you need to know is that anyone can produce good content. But it’s the ability to differentiate the good from the bad that sets the professionals apart from the beginners.

As a business you need to work on developing engaging, meaningful web copy which is a balance of Function and Emotion. It can be tricky.

Sell it in the title

You can write the greatest copy in the world, but if your headline is weak, no one’s going to read it. Did you know that most people read just the headline – only few read the rest? This is why a solid headline is important. There’s no magic formula for writing a good headline, but some time-tested strategies include the direct approach (e.g. “Flat 50%”), the how-to approach (e.g. “How to Use Google Analytics”) and the list approach (e.g. top 5 cruelty-free makeup products).

Tell stories

People like good stories. Stories resonate with us – statistics don’t. Journalists have known this for ages. If you’re writing marketing copy, the same rule applies. You can tell your readers all impressive statistics and technical details about your product/service, they’ll smile. If you really want to get their attention, however, give them a good story. Open with a compelling story. Provide case studies. Highlight testimonials from your customers.

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Be specific

The visitors to your website who are the most likely to convert, are the ones who are looking for something specific. Don’t speak in generalities about how your company sells “high-quality leather goods,” or “software that will maximize your business’s conversion rate.” What kinds of leather goods do you sell? How does your software maximize conversion rates? The more questions you can answer for your reader right off the bat, the better.

Avoid jargon

Every industry has its jargon. In this industry, for example, we talk about SEO, SEM, PPC, and ROI. Jargon serves a purpose as convenient shorthand for those in the know, but you can’t always expect your readers to be familiar with it. Even if you’re marketing to other businesses in your industry, a more informal approach often works better.

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Use persuasive language

Did you know the 5 most persuasive words in the English language? The words are “you,” “free,” “because,” “instantly,” and “new.” Readers want to feel like they are being personally addressed (you) they want to know what’s in it for them (because), and they like things that are free, new, and instant (who doesn’t?). Some other words you might want to add to that list are “win,” “how”, and “save.” Just make sure that these words are used in an appropriate context, and that they accurately describe what it is that you’re offering.

End with a call to action

This is Marketing 101. The conclusion of your copy should always answer the question “What next?” If you’ve done a good job with your copy, I’m going to be ready to pursue next steps. Tell me what those steps are. Maybe you want people to sign up for an email list. Maybe you want people to add an item to their shopping cart. Maybe you want people to Tweet your article. In any case, the call to action should be clear and definite. If there’s no call to action, what was the point of the copy?

Hope you enjoyed reading the Blog!!

Have a good weekend guys!

@ReTweaks Private Limited

 

Why your Business should integrate Offline and Online Marketing

Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities will vary from one business to the other. However, across audiences and industries today, people bring in their online devices with them to all of the offline places they go, and sharing all of their offline experiences online. Therefore, if you want to effectively market your business in relation to the behaviors of your target audience, you need to integrate your online and offline strategies.

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Online marketing activities may include

  • Email marketing
  • Social media
  • Blogging
  • Online advertising

Offline marketing activities may include

  • Newspaper, TV, Radio ads
  • Direct mailers
  • Flyers and billboards
  • Events and trade shows

Here are the top reasons on why you should integrate your offline and online marketing strategies.

  1. Marketing consistency: The main reason you should integrate your offline and online efforts is because of consistency. While you have different business goals and different marketing activities for achieving them, the central messaging around your brand, your business value, and the products/services you provide should always be the same.
  2. Brilliant customer experience: Geo-data and machine learning have lead to a rise in preference- and location-based services for people. More information is getting automatically served up to us, rather than found by searching for it. As a result, we are now expecting the offers and deals of the businesses we engage with to find us, not to be found by us. Similarly, when you’re out driving and spot a billboard ad of your favorite restaurant talking about new launches, you are somewhat lured to try them out. Brilliant customer experience is an amalgamation of offline and online marketing.

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  3. Stronger marketing: Another reason why you should integrate offline and online marketing efforts is that they will strengthen one another. By using one channel to promote the other, you increase the effectiveness of each channel while providing a continuous experience for your target audience. This positive experience will keep them engaged longer with your business, and longer engagement often leads to potential customers.
  4. Expanding Reach: One last reason you should integrate your offline and online marketing activities is because you can expand your reach. It is a well-known fact that by sharing something online, such as through social media or e-mailers, you can reach more than just the people who visit your store or live close to it. If you take something that is online and promote it in store or on a flyer, you are likely to get loyal customers, who frequent your location or interact with you in person, to get online, engage with you there, and encourage others to engage as well.

Though digital marketing is on the rise, offline marketing activities are still important and effective for your business, and its role in the community. At the same time, some of the tried and true offline marketing activities that have worked in the past may lose traction unless you incorporate an online element to them. By combining your online and offline marketing strategies, you are sure to maximize the effectiveness of your activities and grow your business.

Reach out to us at sales@retweaks.com

Hope you like the Blog!

Have a Good Day! Cheers!