Is Print Media losing touch with the rise of Online Media?

Most small businesses struggle with deciding which kind of marketing to opt for. The main reason: because their budget will only stretch to one or the other, hardly both. Which method of marketing will make the most noise? How do I know if my marketing is working? Who should I trust with my marketing? Should I do it myself? The answers may surprise you.

To make things easier, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.

Benefits of Traditional Marketing

  • You can easily reach your target local audience: For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.
  • The materials can be kept: The audience can have a hard copy of materials of which they can read or browse through over and over again.
  • It’s easy to understand: It can be easily understood by most people because they are already exposed to this kind of strategy.

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Benefits of Digital Marketing

  • You can target a local audience, but also an international one: You can modify a campaign to specific audience demographics, such as gender, location, age and interests. This means your campaign will be more effective.
  • Your audience can choose how they want to receive your content: While one person likes to read a blog post, another person likes to watch a YouTube video. Traditional marketing doesn’t give the audience a choice. Online people get the choice to opt in/out of communications, and often it is relevant because they were the ones searching for it in the first place. Don’t underestimate the power of market segmentation and tailored marketing.
  • Interaction with your audience is possible with the use of social media networks. Traditional marketing methods don’t allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback.
  • Digital marketing is cost-efficient. Though some invest on paid ads online; however, the cost is still cheaper compared to traditional marketing.
  • Data and results are easily recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.
  • Level playing fieldAny business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.
  • Real time resultsyou don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.
  • Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
  • Viralhow often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly.

So which kind of marketing is better?

Well, at ReTweaks we recommend both. Obviously, we are passionate about digital marketing, because we know that it works. But we do use traditional marketing materials, too.

Hope you enjoyed reading the Blog!

http://www.retweaks.com

Reach out us at sales@retweaks.com

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How important is Digital Marketing for your Company?

With the constant change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up. In the digital space where e-commerce are heading to, Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.

  1. Affordable way of marketing for SMEs

Digital Marketing actually provides the small and medium enterprises a chance to compete against the big boys and attract their share of targeted traffic. The digital modes of marketing are customizable and hence are affordable. If you are new in market, with digital marketing you can still make your presence felt by targeting a small base of customers.

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  1. Digital Marketing delivers conversion

Businesses that sell products and services online, measure their success by the percentage of incoming traffic that gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are stream-lining their digital marketing campaigns towards conversion optimization, making it a top priority.

  1. Digital Marketing facilitates interaction with targeted audiences

One of the reasons why digital marketing is taking over traditional marketing is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

  1. Digital Marketing caters to the mobile consumer

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion.

  1. Digital Marketing builds brand reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences are already ready to know more about your brand, products or services and may be interested to purchase what you have to offer. Satisfied customers will tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected; additionally opening new doors of opportunities for reaching bigger markets and attain business growth.

  1. Digital Marketing provides better ROI for your marketing investments

Digital Marketing can provide a better Return of Investments (ROI) than traditional marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure. Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.

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  1. Digital Marketing earns people’s trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed a product or service marketed by a particular brand or business.

The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. Surviving in such cut throat competition is possible if you can work out and implement a marketing strategy that portrays your uniqueness and gives the customers a reason to choose you.

Hope you liked the Blog!

More coming soon.. Keep checking out this space.

http://www.retweaks.com

Reach out to us at sales@retweaks.com

Why your Business should integrate Offline and Online Marketing

Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities will vary from one business to the other. However, across audiences and industries today, people bring in their online devices with them to all of the offline places they go, and sharing all of their offline experiences online. Therefore, if you want to effectively market your business in relation to the behaviors of your target audience, you need to integrate your online and offline strategies.

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Online marketing activities may include

  • Email marketing
  • Social media
  • Blogging
  • Online advertising

Offline marketing activities may include

  • Newspaper, TV, Radio ads
  • Direct mailers
  • Flyers and billboards
  • Events and trade shows

Here are the top reasons on why you should integrate your offline and online marketing strategies.

  1. Marketing consistency: The main reason you should integrate your offline and online efforts is because of consistency. While you have different business goals and different marketing activities for achieving them, the central messaging around your brand, your business value, and the products/services you provide should always be the same.
  2. Brilliant customer experience: Geo-data and machine learning have lead to a rise in preference- and location-based services for people. More information is getting automatically served up to us, rather than found by searching for it. As a result, we are now expecting the offers and deals of the businesses we engage with to find us, not to be found by us. Similarly, when you’re out driving and spot a billboard ad of your favorite restaurant talking about new launches, you are somewhat lured to try them out. Brilliant customer experience is an amalgamation of offline and online marketing.

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  3. Stronger marketing: Another reason why you should integrate offline and online marketing efforts is that they will strengthen one another. By using one channel to promote the other, you increase the effectiveness of each channel while providing a continuous experience for your target audience. This positive experience will keep them engaged longer with your business, and longer engagement often leads to potential customers.
  4. Expanding Reach: One last reason you should integrate your offline and online marketing activities is because you can expand your reach. It is a well-known fact that by sharing something online, such as through social media or e-mailers, you can reach more than just the people who visit your store or live close to it. If you take something that is online and promote it in store or on a flyer, you are likely to get loyal customers, who frequent your location or interact with you in person, to get online, engage with you there, and encourage others to engage as well.

Though digital marketing is on the rise, offline marketing activities are still important and effective for your business, and its role in the community. At the same time, some of the tried and true offline marketing activities that have worked in the past may lose traction unless you incorporate an online element to them. By combining your online and offline marketing strategies, you are sure to maximize the effectiveness of your activities and grow your business.

Reach out to us at sales@retweaks.com

Hope you like the Blog!

Have a Good Day! Cheers!

10 Reasons why you are not attracting customers to your website

Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail?

Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail? The same study also found that a similar percentage of small businesses will fail within the first ten years of existence. The primary reason for most business failures is the inability to profitably attract and retain customers, and there are a few common mistakes that business leaders make when trying to attract customers. Having a

The website wasn’t professionally built –

You may face serious disadvantages if your website was not built by a professional agency or website developer. A good site must have proper coding for good SEO, as well as properly-written Meta data to also help drive traffic to the site when it comes up in search results.

The website isn’t mobile-friendly –

It’s very important to make sure your website is mobile-friendly so that it can be comfortably viewed and navigated via different cell phones, tablets and other devices. Did you know that Google’s search engine algorithms punish websites that aren’t mobile-friendly?

The website’s content and its structure didn’t incorporate keywords –

Even if your website was built by a professional, if they didn’t include keywords or other SEO-critical features, then it’s like you paid to place an advertisement but didn’t include any contact information. Your website needs keywords so that people can find it organically on search engines.

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There isn’t a blog or the website doesn’t get new content regularly –

If a blog is absent from your site, you’re doing your business a misfortune. Blogs help SEO and can be a key part of an inbound marketing strategy that bring new visitors as well as returning visitors to your website.

Devoid of a functional inbound strategy –

A functional inbound strategy should incorporate landing pages, social media marketing, online PPC advertising, email marketing and SEO components to reach the right types of people and persuade them to become customers.

Your website’s homepage isn’t great –

There are a lot of reasons why the home page is extremely important. First, it shows that your business is alive and trustworthy. Secondly, it has the function of introducing your company to the website visitor and gaining their interest.

No call-to-actions –

A website needs to lead visitors through the pages, but it also needs to tell people how to act. For example, on a product page, you should find a couple of pictures of the product, the name of the product, a product description and a “Buy” button or something similar. That is a CTA and they are necessary in order to make a website produce leads or customers.

Not offering content in different forms of media –

Not everyone likes to read and not everyone is a visual learner. Different people comprehend and retain information in different ways, so it’s beneficial to appeal to as many people as possible by providing content in different forms of media, such as videos, images, graphics, downloadable stat sheets, case studies, etc.

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Slow page speed –

When a webpage (or, heaven forbid, the whole site) has a slow load time, it not only increases your bounce rate, it also hurts your SEO.

You aren’t on social media –

Even in B2B, you should consider creating social profiles and posting to social media. While social media may not be your top priority, it certainly has its place in the overall marketing mix.

3 ways to Increase Social Media Engagement

We all know that social media is a fashionable way to make use of direct marketing. Keeping this in mind, social media engagement must be given prime importance while building your brand.

When customers engage with your brand’s posts or send you a message on social media, you have a good opportunity to know more about your customers. If you answer their queries, respond light-heartedly, and offer excellent customer service, you’ll manage to convert them into loyal customers. Even if there are negative comments/reviews on your page, if you respond positively and resolve the issue, you’ll still manage to increase your sales.

We at ReTweaks would love to help you learn about the importance of social media engagement and how to organically grow your followers.

1. Engage Audience. Stop the scroll.

Thumb rule: If you cannot stop your audience from scrolling their way down a page, you will never have their attention.

To increase social media engagement you need to create content that people can engage with. Is your post beautiful, inspiring, funny, or relatable? Avoid posting things that’ll make people angry at your brand – such as sensitive issues or hurting religious sentiments.

When customers show up on social media, they want to be entertained — not sold to. When a brand forgets this, they lose the attention of their audience.

An easy way to engage your fans is to ask a question. For example, you can create a post that compares two shoes and ask ‘Which would you rather buy?’ This allows you to incorporate your product into the question while still being playful with your audience.

Also, another way you can increase social media engagement is by running contests and giveaways. Everyone likes free stuff, which guarantees maximum participation.

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2. Take advantage of Paid Social Ads

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms. Being cost-effective is such an advantage because you can see a greater return on investment and save on budget for other marketing and business expenses.

Paid social ads cost you money more directly, but they offer a guarantee that people will see your posts. In addition to helping you show up in people’s feeds, paid search allows you to include auto play videos or images that can make people slow down and pay attention.

3. Tap into Social Media Communities

People use social media to connect with other people. While it means connecting with people you already know, many people also turn to social media to tap into communities of people who have similar interests.

Your brand can host a Twitter Chat; create a Facebook group or a LinkedIn group. Although Facebook and LinkedIn groups — this solution won’t make sense for every business, but if your audience can benefit from having a space to connect with each other, it could be a good move for your brand.

Conclusion:

The common base of every type of social media engagement is that your brand must be careful to treat these channels as a way to build relationships and not as a selling platform. Focus on building connections and engagement first; if your products are right for the target audience, the purchase will follow.

Best,
ReTweaks

What Makes an Amazing Website?

5 secrets to a Great Website Design

With more and more Websites coming in, it’s very hard to cope up in the field of Online Marketing.

One effective way is to have a good website. Now, the question what is a good website? Or how do I Design a nice website?

Well! Here are 5 tips to always keep in mind while designing a website.

Design Tip 1: Purpose – What is the Website for?

It’s very important for the Designer to understand what are the needs of the user or what is the website for? Is it for selling products, providing information or is it supposed to entertain.

Each page of the website needs to state the purpose in the most clear way and fulfill the needs of the website users in the most effective possible way.

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Design Tip 2: Visual Hierarchy – How your Website Looks?

What does Visual Hierarchy even mean? It refers to the arrangement or presentation of elements in a way that implies importance. It  influences the order in which the human eye perceives what it sees.

It is very important to maintain balance in term of the movement of a human eye from left to right or top to bottom.

You need to structure your elements in way so that your visitors get drawn towards those elements first. For eg. Keeping the buttons on the Top Left corner of your website would lead to more clicks. It all depends on the positioning, color and size of the elements.

Design Tip 3: Content – How original is the content?

For the website to stand out and come up in Google Analytics, it’s very important for the content to be crisp and original.

Copied/inspired content makes the website fall on the next pages in the Google Search. It’s very important to add keywords on all pages and give the message loud and clear about the website through the content.

Design Tip 4: Responsive – How does your website fit on the mobile?

In the world on Smartphones, it’s a must to have a mobile friendly website. What looks good on your laptop might not look the same on your mobile.

The website design and responsiveness should be such that it fits all the layouts.

You never know where is your potential customer sitting and surfing.

Make sure your website reaches all of ‘em.

Design Tip 5: Load Time: How much time does your website take to open?

Nobody would wait on the website page that takes forever to open.

To make sure the website doesn’t take longer to load, the images have to be small in size (No 300 dpi) images please. Leave, them to printing.

Make sure the video if any on the website is not bigger than 2mb.

Have a good day. Cheers!