Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail? The same study also found that a similar percentage of small businesses will fail within the first ten years of existence. The primary reason for most business failures is the inability to profitably attract and retain customers, and there are a few common mistakes that business leaders make when trying to attract customers. Having a
The website wasn’t professionally built –
You may face serious disadvantages if your website was not built by a professional agency or website developer. A good site must have proper coding for good SEO, as well as properly-written Meta data to also help drive traffic to the site when it comes up in search results.
The website isn’t mobile-friendly –
It’s very important to make sure your website is mobile-friendly so that it can be comfortably viewed and navigated via different cell phones, tablets and other devices. Did you know that Google’s search engine algorithms punish websites that aren’t mobile-friendly?
The website’s content and its structure didn’t incorporate keywords –
Even if your website was built by a professional, if they didn’t include keywords or other SEO-critical features, then it’s like you paid to place an advertisement but didn’t include any contact information. Your website needs keywords so that people can find it organically on search engines.
There isn’t a blog or the website doesn’t get new content regularly –
If a blog is absent from your site, you’re doing your business a misfortune. Blogs help SEO and can be a key part of an inbound marketing strategy that bring new visitors as well as returning visitors to your website.
Devoid of a functional inbound strategy –
A functional inbound strategy should incorporate landing pages, social media marketing, online PPC advertising, email marketing and SEO components to reach the right types of people and persuade them to become customers.
Your website’s homepage isn’t great –
There are a lot of reasons why the home page is extremely important. First, it shows that your business is alive and trustworthy. Secondly, it has the function of introducing your company to the website visitor and gaining their interest.
No call-to-actions –
A website needs to lead visitors through the pages, but it also needs to tell people how to act. For example, on a product page, you should find a couple of pictures of the product, the name of the product, a product description and a “Buy” button or something similar. That is a CTA and they are necessary in order to make a website produce leads or customers.
Not offering content in different forms of media –
Not everyone likes to read and not everyone is a visual learner. Different people comprehend and retain information in different ways, so it’s beneficial to appeal to as many people as possible by providing content in different forms of media, such as videos, images, graphics, downloadable stat sheets, case studies, etc.
Slow page speed –
When a webpage (or, heaven forbid, the whole site) has a slow load time, it not only increases your bounce rate, it also hurts your SEO.
You aren’t on social media –
Even in B2B, you should consider creating social profiles and posting to social media. While social media may not be your top priority, it certainly has its place in the overall marketing mix.