Having a LinkedIn account is crucial to not only expand your social media presence, but to generate leads. Confused? Let us help you.
It’s not enough to create your profile and let it just sit there. You must utilize the tools in LinkedIn to make your account work for you.
Finding Leads through Advanced Search
There are several search filters on the advanced search page you can use to narrow down your findings. They include Location, Industry, Function, Seniority Level and Company Size.
Finding targeted prospects is important and connecting with the right people is the best way to generate leads on LinkedIn. By utilizing the Advanced Search functions, you are likely to find the people you most want to connect with.
Make Smart Connections
Another way to get new leads is to develop the relationship you have with your current clients. You should be connecting with them on LinkedIn and viewing their connections as possible new connections for you.
Joining groups is another great way to connect with potential clients. You may not want to start your own group unless you already have a following of engaged prospects and clients. The easier way is to be active in whatever groups you do join.
Lastly, make every connection personal. If you connect and immediately try to sell to them, you will alienate your new connections. If they run a business, learn more about it and stay on top of what they are up to; even if it doesn’t have much to do with what you do. You just may have a connection that needs what they have to offer, and a referral is a great way to get their attention.
Prove Expertise through Your Content
If you want to look like an expert in your field, then you must do what the experts do: ask engaging questions, share useful content and create original content.
If you write a blog, sharing the link is a great way to amplify your content. Give people a reason to read the article, and then link to it in the post.
You can now publish articles to LinkedIn, which is a great way to showcase your expertise. Just be sure to use compelling titles and graphics because you’re competing with other LinkedIn users for your Connections’ attention.
LinkedIn is a phenomenal tool for businesses to find leads. It is by far the leader for B2B companies versus other social media sites like Facebook and Twitter because it is used mainly for business connections. If you use it right, you are sure to get lots of targeted leads. And if you put some time and energy into those leads, they are sure to turn into clients and that will ultimately grow your business.
Hope you found the Blog useful!
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