Social Media Engagement – The New Social Media Marketing

Social media engagement measures the public shares, likes and comments for an online business’ social media efforts. Engagement has been a common metric for evaluating social media performance but doesn’t necessarily translate to sales.

In layman terms, social media is as much about engagement with other people as it is about sharing content. That’s why it is called Social Media.

When we think about social media engagement, it’s about how well you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer experience. As soon as customers decide to engage with your business on social media, they essentially trust your brand to solve their problems.

The three most popular social media sites today are Facebook, Instagram and Twitter. Each platform has its own mechanisms for users to express appreciation for individual posts and posters, which are measured differently across each platform:

Twitter: Re-tweets and followers

Facebook: Shares, likes and followers

Instagram: Likes and followers

Diverse Hands Holding Colorful Speech Bubbles with Words

Best practices for engaging users

  1. Post daily: Keep your brand at the top of people’s newsfeeds with witty, engaging and entertaining content. Frequent posting keeps your brand visible for customers, reminding them that you exist and have something interesting to say.
  2. Don’t go overboard: Too many posts per day begins to look like spam to users. At best, posts get ignored; at worst, your brand gains a reputation as a disreputable ad spammer. One to three posts per day is a consistently safe range to aim for.
  3. Use images: Images greatly increase interaction rates for all social media platforms.
  4. Be personal: Avoid sounding like a press release; show the audience that there are real people behind the brand.
  5. Listen: Engagement is a two-way street. Hear what people are saying about your brand and respond to critiques in a constructive and positive way. If users have valid complaints, don’t just acknowledge them, address them. Then make sure everyone sees how responsive and generous your brand can be via follow-up posts.
  6. Monitor: There are several free social media marketing apps which track shares, re-tweets, likes and keywords associated with your brand.
  7. Contests: Contests and giveaways are a great way to increase interest in your brand. After all, everyone likes free stuff.
  8. Cover all the social media bases: Produce content for the top social media sites and cross-pollinate your content among them. For instance, link the more dynamic, image-oriented Instagram posts to Facebook and Twitter.

Ultimately, if you want to stay ahead of the curve in your market, it’s time to think of online advertising as part of the customer’s experience. Social media isn’t changing the way that marketing works—it’s already changed it.

Have a good day! Cheers!

http://www.retweaks.com

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How to generate leads using LinkedIn

Having a LinkedIn account is crucial to not only expand your social media presence, but to generate leads. Confused? Let us help you.

It’s not enough to create your profile and let it just sit there. You must utilize the tools in LinkedIn to make your account work for you.

Finding Leads through Advanced Search

There are several search filters on the advanced search page you can use to narrow down your findings. They include Location, Industry, Function, Seniority Level and Company Size.

Finding targeted prospects is important and connecting with the right people is the best way to generate leads on LinkedIn. By utilizing the Advanced Search functions, you are likely to find the people you most want to connect with.

Make Smart Connections

Another way to get new leads is to develop the relationship you have with your current clients. You should be connecting with them on LinkedIn and viewing their connections as possible new connections for you.

Joining groups is another great way to connect with potential clients. You may not want to start your own group unless you already have a following of engaged prospects and clients. The easier way is to be active in whatever groups you do join.

Lastly, make every connection personal. If you connect and immediately try to sell to them, you will alienate your new connections. If they run a business, learn more about it and stay on top of what they are up to; even if it doesn’t have much to do with what you do. You just may have a connection that needs what they have to offer, and a referral is a great way to get their attention.

Prove Expertise through Your Content

If you want to look like an expert in your field, then you must do what the experts do: ask engaging questions, share useful content and create original content.

If you write a blog, sharing the link is a great way to amplify your content. Give people a reason to read the article, and then link to it in the post.

You can now publish articles to LinkedIn, which is a great way to showcase your expertise. Just be sure to use compelling titles and graphics because you’re competing with other LinkedIn users for your Connections’ attention.

LinkedIn is a phenomenal tool for businesses to find leads. It is by far the leader for B2B companies versus other social media sites like Facebook and Twitter because it is used mainly for business connections. If you use it right, you are sure to get lots of targeted leads. And if you put some time and energy into those leads, they are sure to turn into clients and that will ultimately grow your business.

Hope you found the the Blog useful..

http://www.retweaks.com

How to Generate Leads Using LinkedIn

Having a LinkedIn account is crucial to not only expand your social media presence, but to generate leads. Confused? Let us help you.

It’s not enough to create your profile and let it just sit there. You must utilize the tools in LinkedIn to make your account work for you.

Finding Leads through Advanced Search

There are several search filters on the advanced search page you can use to narrow down your findings. They include Location, Industry, Function, Seniority Level and Company Size.

Finding targeted prospects is important and connecting with the right people is the best way to generate leads on LinkedIn. By utilizing the Advanced Search functions, you are likely to find the people you most want to connect with.

linkedin.jpg

Make Smart Connections

Another way to get new leads is to develop the relationship you have with your current clients. You should be connecting with them on LinkedIn and viewing their connections as possible new connections for you.

Joining groups is another great way to connect with potential clients. You may not want to start your own group unless you already have a following of engaged prospects and clients. The easier way is to be active in whatever groups you do join.

Lastly, make every connection personal. If you connect and immediately try to sell to them, you will alienate your new connections. If they run a business, learn more about it and stay on top of what they are up to; even if it doesn’t have much to do with what you do. You just may have a connection that needs what they have to offer, and a referral is a great way to get their attention.

Prove Expertise through Your Content

If you want to look like an expert in your field, then you must do what the experts do: ask engaging questions, share useful content and create original content.

If you write a blog, sharing the link is a great way to amplify your content. Give people a reason to read the article, and then link to it in the post.

You can now publish articles to LinkedIn, which is a great way to showcase your expertise. Just be sure to use compelling titles and graphics because you’re competing with other LinkedIn users for your Connections’ attention.

LinkedIn is a phenomenal tool for businesses to find leads. It is by far the leader for B2B companies versus other social media sites like Facebook and Twitter because it is used mainly for business connections. If you use it right, you are sure to get lots of targeted leads. And if you put some time and energy into those leads, they are sure to turn into clients and that will ultimately grow your business.

Hope you found the Blog useful!

http://www.retweaks.com

Reach out to us at sales@retweaks.com