Why do you need your Business to go MOBILE!!

Step into a metro, go into any café and walk down any mall. One thing you are sure to see is a smartphone being used. If you think that mobile apps are solely for big name brands like Amazon and Citibank, you are wrong. More small and medium businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

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For businesses across all industries, mobile technology has provided new and innovative ways to engage with employees, boost productivity and cut the cost of operating in an increasingly competitive world.

And it’s not just big organizations that can reap the benefits of mobile. For small businesses, the cost cutting advantages are pretty good and the opportunities to work smarter mean that there is more chance of success and grow in both the short and long term.

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Better Employee Engagement

The millennials are virtually inseparable from their smart devices and use them for everything from shopping to talking to their friends. Deeper employee engagement can be achieved by updating and communicating more effectively, allowing individuals to work and innovate wherever they are in the world.

Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness.

Brand: A mobile app is like a blank billboard sign. You really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

Stand Out From the Competition

The mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighbourhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach.

Employers who engage with the latest technology and go mobile will no doubt have a head start on their competitors. The way we work is changing and keeping up with all the latest developments is vital if businesses want to grow and succeed. The mobile revolution may well be one of the most defining moments of the next twenty to thirty years.

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How important is Digital Marketing for your Company?

With the constant change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up. In the digital space where e-commerce are heading to, Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.

  1. Affordable way of marketing for SMEs

Digital Marketing actually provides the small and medium enterprises a chance to compete against the big boys and attract their share of targeted traffic. The digital modes of marketing are customizable and hence are affordable. If you are new in market, with digital marketing you can still make your presence felt by targeting a small base of customers.

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  1. Digital Marketing delivers conversion

Businesses that sell products and services online, measure their success by the percentage of incoming traffic that gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are stream-lining their digital marketing campaigns towards conversion optimization, making it a top priority.

  1. Digital Marketing facilitates interaction with targeted audiences

One of the reasons why digital marketing is taking over traditional marketing is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

  1. Digital Marketing caters to the mobile consumer

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion.

  1. Digital Marketing builds brand reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences are already ready to know more about your brand, products or services and may be interested to purchase what you have to offer. Satisfied customers will tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected; additionally opening new doors of opportunities for reaching bigger markets and attain business growth.

  1. Digital Marketing provides better ROI for your marketing investments

Digital Marketing can provide a better Return of Investments (ROI) than traditional marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure. Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.

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  1. Digital Marketing earns people’s trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed a product or service marketed by a particular brand or business.

The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. Surviving in such cut throat competition is possible if you can work out and implement a marketing strategy that portrays your uniqueness and gives the customers a reason to choose you.

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