Social Media Engagement – The New Social Media Marketing

Social media engagement measures the public shares, likes and comments for an online business’ social media efforts. Engagement has been a common metric for evaluating social media performance but doesn’t necessarily translate to sales.

In layman terms, social media is as much about engagement with other people as it is about sharing content. That’s why it is called Social Media.

When we think about social media engagement, it’s about how well you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer experience. As soon as customers decide to engage with your business on social media, they essentially trust your brand to solve their problems.

The three most popular social media sites today are Facebook, Instagram and Twitter. Each platform has its own mechanisms for users to express appreciation for individual posts and posters, which are measured differently across each platform:

Twitter: Re-tweets and followers

Facebook: Shares, likes and followers

Instagram: Likes and followers

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Best practices for engaging users

  1. Post daily: Keep your brand at the top of people’s newsfeeds with witty, engaging and entertaining content. Frequent posting keeps your brand visible for customers, reminding them that you exist and have something interesting to say.
  2. Don’t go overboard: Too many posts per day begins to look like spam to users. At best, posts get ignored; at worst, your brand gains a reputation as a disreputable ad spammer. One to three posts per day is a consistently safe range to aim for.
  3. Use images: Images greatly increase interaction rates for all social media platforms.
  4. Be personal: Avoid sounding like a press release; show the audience that there are real people behind the brand.
  5. Listen: Engagement is a two-way street. Hear what people are saying about your brand and respond to critiques in a constructive and positive way. If users have valid complaints, don’t just acknowledge them, address them. Then make sure everyone sees how responsive and generous your brand can be via follow-up posts.
  6. Monitor: There are several free social media marketing apps which track shares, re-tweets, likes and keywords associated with your brand.
  7. Contests: Contests and giveaways are a great way to increase interest in your brand. After all, everyone likes free stuff.
  8. Cover all the social media bases: Produce content for the top social media sites and cross-pollinate your content among them. For instance, link the more dynamic, image-oriented Instagram posts to Facebook and Twitter.

Ultimately, if you want to stay ahead of the curve in your market, it’s time to think of online advertising as part of the customer’s experience. Social media isn’t changing the way that marketing works—it’s already changed it.

Have a good day! Cheers!

http://www.retweaks.com

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Is Instagram Marketing the correct choice for your Business?

Are you ready to try Instagram for your business? Instagram could be the perfect platform of your marketing dreams. But choosing it blindly could be a mistake.

Is your marketplace mobile?

Unlike other social media channels, all of Instagram’s users access the network on their mobile devices. A mobile travels with users. And these users tend to be younger than your Facebook fans who check their news feeds on their work computers. According to a recent GlobalWebIndex study, over seventy-five percent of Instagram users are under the age of 34. Does your ideal customer fall into this category?

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Do you sell visual products?

With Instagram capitalizing on pictures as the main source of its user connections, it’s important to note that all of your company’s ongoings on this platform will need to be rooted in engaging visual content. The good part about this is that if you sell a typically unsexy product, you can use Instagram to bolster your product’s image — as well as your company’s perception. Use Instagram to get more creative. You can use Instagram to build reputation by following your employees’ community efforts and such and then sharing those images on Instagram instead of product images.

What’s your goal?

Your business can only include a clickable link in its bio — not on the posts themselves. This means that you’re likely to see very little in the way of click-throughs via Instagram. Instead, you’re utilizing this platform for reputation management and customer relations. Don’t rely solely on Instagram to do the bulk of your content marketing.

Instagram is a great content marketing platform — for the right brands. Keep your goals in mind, and align them with the market on Instagram to reap the most benefits.

Hope you found the Blog useful!

Have a good day! Cheers!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

How to generate leads using LinkedIn

Having a LinkedIn account is crucial to not only expand your social media presence, but to generate leads. Confused? Let us help you.

It’s not enough to create your profile and let it just sit there. You must utilize the tools in LinkedIn to make your account work for you.

Finding Leads through Advanced Search

There are several search filters on the advanced search page you can use to narrow down your findings. They include Location, Industry, Function, Seniority Level and Company Size.

Finding targeted prospects is important and connecting with the right people is the best way to generate leads on LinkedIn. By utilizing the Advanced Search functions, you are likely to find the people you most want to connect with.

Make Smart Connections

Another way to get new leads is to develop the relationship you have with your current clients. You should be connecting with them on LinkedIn and viewing their connections as possible new connections for you.

Joining groups is another great way to connect with potential clients. You may not want to start your own group unless you already have a following of engaged prospects and clients. The easier way is to be active in whatever groups you do join.

Lastly, make every connection personal. If you connect and immediately try to sell to them, you will alienate your new connections. If they run a business, learn more about it and stay on top of what they are up to; even if it doesn’t have much to do with what you do. You just may have a connection that needs what they have to offer, and a referral is a great way to get their attention.

Prove Expertise through Your Content

If you want to look like an expert in your field, then you must do what the experts do: ask engaging questions, share useful content and create original content.

If you write a blog, sharing the link is a great way to amplify your content. Give people a reason to read the article, and then link to it in the post.

You can now publish articles to LinkedIn, which is a great way to showcase your expertise. Just be sure to use compelling titles and graphics because you’re competing with other LinkedIn users for your Connections’ attention.

LinkedIn is a phenomenal tool for businesses to find leads. It is by far the leader for B2B companies versus other social media sites like Facebook and Twitter because it is used mainly for business connections. If you use it right, you are sure to get lots of targeted leads. And if you put some time and energy into those leads, they are sure to turn into clients and that will ultimately grow your business.

Hope you found the the Blog useful..

http://www.retweaks.com

10 extremely useful tools for Content Writers and Bloggers

Gone are the days when marketing meant getting in touch with the customers and forcing your product on them, by using spam, online ads and paid campaigns. Customers today, prefer brands that provide quality material in terms of blogs, eBooks or web seminars that benefits them before deciding to use your product/service to solve their problem.

If you provide quality content, it will make your customers develop a sense of trust in your company and establish you as an influencer in your field. This approach works because it’s real, organic and it’s here to stay.

  1. ly: We all know we love infographics, however creating them is one tough business. With Easel.ly’s customizable templates, you can create stunning infographics in just a fraction of a time!
  2. Grammarly: One of the best grammar checker apps out there – Grammarly is the perfect editor ensuring all your “i”s are dotted and your “t”s crossed. One of the most basic rules of great marketing is to provide error-free, great content that’s flawless and perfect in every way leaving no room for poor grammar or spellings.
  3. Gravity: An extremely powerful personalization tool, Gravity allows you to target content according to the demographics of each user. It also collaborates with top 50 most powerful companies on web, ensuring your content attracts the right type of viewers.

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  4. Hubspot’s: Making new posts several times a week is your ticket to success, however this can be quite tedious specially if your content team is small. Hubspot’s Blog Topic Generator is a helpful tool that allows you to type three keywords and then automatically generates topics around them which you can write on.
  5. Hemingway Editor: Make your writing bold and clear. Regardless of your answer, you can use the Hemingway Editor to your advantage. With the help of this easy to use tool, it won’t be long before you’re creating high quality content marketing strategy with simple sentences and no errors.
  6. Kingsumo Headlines: KingSumo Headlines is designed with the intentions of helping you increase readership by attracting more clicks and keeping people on your website longer.
  7. Google Analytics: Most people think about this tool as one that can provide analytics data, such as the number of visitors to a website, top sources, top keywords, and the like. But remember, some of this data can be used to help you create higher quality content marketing efforts.
  8. Word Counter: Long form content provides a greater opportunity for driving more traffic.
  9. Powtoon: Powtoon creates custom animations and videos, which is another way to create unique content. While it isn’t the easiest tool to use, it promises a professional result.
  10. Unsplash: Avoid an expensive takedown notice or invoice from Shutterstock or Getty by using the glorious, high quality and copyright free images from Unsplash.

It’s easy to realize the importance of putting enough time, money, and resources into your blogging strategy. But remember this: there’s a difference between blogging and blogging with a purpose. If you want your words to generate positive results, it’s time that you focus on the quality of your content marketing strategy.

Hope you liked the blog!!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

Social Media as a Tool for Lead Generation

A decade ago, the primary function of social media for businesses was community building. Today, the role of a company’s presence on popular social networks has evolved to include customer service, building brand awareness, and perhaps most importantly, lead generation.

A decade ago, the primary function of social media for businesses was community building. Today, the role of a company’s presence on popular social networks has evolved to include customer service, building brand awareness, and perhaps most importantly, lead generation.

First, let’s define exactly what we mean when we talk about leads. Leads are the potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program.

If you’re not providing your sales team with a steady stream of potential new customers, you’re doing your business some serious damage. And you’re doing yourself damage, too, because lead generation metrics are a key way to prove the value of your social marketing efforts to your CEO.

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Special Offers

Everyone loves free stuff, so consider hosting a lucky draw or offer giveaways on social media. These types of campaigns are something people enjoy sharing on their social channels, and by including an entry form, you’ll have the opportunity to capture important lead data. At the end of the form, be sure to incorporate a way for entrants to share the offer via their social channels. This way, participants can spread the word with their community and with every mention, you’re able to continue building the relationship by engaging and acknowledging their posts.

Polls and Surveys

Rather than assuming what your audience cares about, just ask them. Your followers can provide you with a bucket full of knowledge, and polls offer a unique way for people to express their opinions. This is an incredible way to get feedback on how people are using your product, what their pain points are, and what they’d like to see on your roadmap. You can even offer incentives to increase the response rate.

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Discount Codes

Flash deals and discount codes are a great way to increase brand awareness and generate demand. By including a strong call-to-action and time constraint, you can create a sense of urgency for people to respond to your campaigns. Many consumer companies are adopting this as a way to combat skyrocketing cart abandonment rates, but it is also highly relevant in the B2B space as well.

Pick the right Social Media Channels

As you know, there are at least half a dozen different social media channels you can use for your company. But you can’t choose one based on popularity or its cool factor. What you need is a relevant channel on which you can find, attract and engage your audience.

To pick the best social media channel for your efforts, ask yourself a few questions:

  • Where does your ideal buyer hang out? If you don’t know, ask them.
  • What kind of information are they looking for? Where can they find it?
  • If you know the social media channels where they hang out, which one is the most active?
  • How formal is your industry? If it’s very formal, then Facebook may not be your best bet, whereas LinkedIn might be. If it’s informal, then Twitter may be where you want to focus.

Engage with your Social Media Followers

For starters, create high-quality content relevant to your audience. This will help you get known and respected in your industry. If you are known for your expertise, every time you publish something people will listen to what you have to say. This will make it easy for you to engage and attract relevant traffic to your lead generation campaigns.

Hope you found the Blog Useful!!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

How to Generate Leads Using LinkedIn

Having a LinkedIn account is crucial to not only expand your social media presence, but to generate leads. Confused? Let us help you.

It’s not enough to create your profile and let it just sit there. You must utilize the tools in LinkedIn to make your account work for you.

Finding Leads through Advanced Search

There are several search filters on the advanced search page you can use to narrow down your findings. They include Location, Industry, Function, Seniority Level and Company Size.

Finding targeted prospects is important and connecting with the right people is the best way to generate leads on LinkedIn. By utilizing the Advanced Search functions, you are likely to find the people you most want to connect with.

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Make Smart Connections

Another way to get new leads is to develop the relationship you have with your current clients. You should be connecting with them on LinkedIn and viewing their connections as possible new connections for you.

Joining groups is another great way to connect with potential clients. You may not want to start your own group unless you already have a following of engaged prospects and clients. The easier way is to be active in whatever groups you do join.

Lastly, make every connection personal. If you connect and immediately try to sell to them, you will alienate your new connections. If they run a business, learn more about it and stay on top of what they are up to; even if it doesn’t have much to do with what you do. You just may have a connection that needs what they have to offer, and a referral is a great way to get their attention.

Prove Expertise through Your Content

If you want to look like an expert in your field, then you must do what the experts do: ask engaging questions, share useful content and create original content.

If you write a blog, sharing the link is a great way to amplify your content. Give people a reason to read the article, and then link to it in the post.

You can now publish articles to LinkedIn, which is a great way to showcase your expertise. Just be sure to use compelling titles and graphics because you’re competing with other LinkedIn users for your Connections’ attention.

LinkedIn is a phenomenal tool for businesses to find leads. It is by far the leader for B2B companies versus other social media sites like Facebook and Twitter because it is used mainly for business connections. If you use it right, you are sure to get lots of targeted leads. And if you put some time and energy into those leads, they are sure to turn into clients and that will ultimately grow your business.

Hope you found the Blog useful!

http://www.retweaks.com

Reach out to us at sales@retweaks.com

Is Print Media losing touch with the rise of Online Media?

Most small businesses struggle with deciding which kind of marketing to opt for. The main reason: because their budget will only stretch to one or the other, hardly both. Which method of marketing will make the most noise? How do I know if my marketing is working? Who should I trust with my marketing? Should I do it myself? The answers may surprise you.

To make things easier, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.

Benefits of Traditional Marketing

  • You can easily reach your target local audience: For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.
  • The materials can be kept: The audience can have a hard copy of materials of which they can read or browse through over and over again.
  • It’s easy to understand: It can be easily understood by most people because they are already exposed to this kind of strategy.

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Benefits of Digital Marketing

  • You can target a local audience, but also an international one: You can modify a campaign to specific audience demographics, such as gender, location, age and interests. This means your campaign will be more effective.
  • Your audience can choose how they want to receive your content: While one person likes to read a blog post, another person likes to watch a YouTube video. Traditional marketing doesn’t give the audience a choice. Online people get the choice to opt in/out of communications, and often it is relevant because they were the ones searching for it in the first place. Don’t underestimate the power of market segmentation and tailored marketing.
  • Interaction with your audience is possible with the use of social media networks. Traditional marketing methods don’t allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback.
  • Digital marketing is cost-efficient. Though some invest on paid ads online; however, the cost is still cheaper compared to traditional marketing.
  • Data and results are easily recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.
  • Level playing fieldAny business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.
  • Real time resultsyou don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.
  • Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
  • Viralhow often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly.

So which kind of marketing is better?

Well, at ReTweaks we recommend both. Obviously, we are passionate about digital marketing, because we know that it works. But we do use traditional marketing materials, too.

Hope you enjoyed reading the Blog!

http://www.retweaks.com

Reach out us at sales@retweaks.com