Social Media Engagement – The New Social Media Marketing

Social media engagement measures the public shares, likes and comments for an online business’ social media efforts. Engagement has been a common metric for evaluating social media performance but doesn’t necessarily translate to sales.

In layman terms, social media is as much about engagement with other people as it is about sharing content. That’s why it is called Social Media.

When we think about social media engagement, it’s about how well you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer experience. As soon as customers decide to engage with your business on social media, they essentially trust your brand to solve their problems.

The three most popular social media sites today are Facebook, Instagram and Twitter. Each platform has its own mechanisms for users to express appreciation for individual posts and posters, which are measured differently across each platform:

Twitter: Re-tweets and followers

Facebook: Shares, likes and followers

Instagram: Likes and followers

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Best practices for engaging users

  1. Post daily: Keep your brand at the top of people’s newsfeeds with witty, engaging and entertaining content. Frequent posting keeps your brand visible for customers, reminding them that you exist and have something interesting to say.
  2. Don’t go overboard: Too many posts per day begins to look like spam to users. At best, posts get ignored; at worst, your brand gains a reputation as a disreputable ad spammer. One to three posts per day is a consistently safe range to aim for.
  3. Use images: Images greatly increase interaction rates for all social media platforms.
  4. Be personal: Avoid sounding like a press release; show the audience that there are real people behind the brand.
  5. Listen: Engagement is a two-way street. Hear what people are saying about your brand and respond to critiques in a constructive and positive way. If users have valid complaints, don’t just acknowledge them, address them. Then make sure everyone sees how responsive and generous your brand can be via follow-up posts.
  6. Monitor: There are several free social media marketing apps which track shares, re-tweets, likes and keywords associated with your brand.
  7. Contests: Contests and giveaways are a great way to increase interest in your brand. After all, everyone likes free stuff.
  8. Cover all the social media bases: Produce content for the top social media sites and cross-pollinate your content among them. For instance, link the more dynamic, image-oriented Instagram posts to Facebook and Twitter.

Ultimately, if you want to stay ahead of the curve in your market, it’s time to think of online advertising as part of the customer’s experience. Social media isn’t changing the way that marketing works—it’s already changed it.

Have a good day! Cheers!

http://www.retweaks.com

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Is Instagram Marketing the correct choice for your Business?

Are you ready to try Instagram for your business? Instagram could be the perfect platform of your marketing dreams. But choosing it blindly could be a mistake.

Is your marketplace mobile?

Unlike other social media channels, all of Instagram’s users access the network on their mobile devices. A mobile travels with users. And these users tend to be younger than your Facebook fans who check their news feeds on their work computers. According to a recent GlobalWebIndex study, over seventy-five percent of Instagram users are under the age of 34. Does your ideal customer fall into this category?

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Do you sell visual products?

With Instagram capitalizing on pictures as the main source of its user connections, it’s important to note that all of your company’s ongoings on this platform will need to be rooted in engaging visual content. The good part about this is that if you sell a typically unsexy product, you can use Instagram to bolster your product’s image — as well as your company’s perception. Use Instagram to get more creative. You can use Instagram to build reputation by following your employees’ community efforts and such and then sharing those images on Instagram instead of product images.

What’s your goal?

Your business can only include a clickable link in its bio — not on the posts themselves. This means that you’re likely to see very little in the way of click-throughs via Instagram. Instead, you’re utilizing this platform for reputation management and customer relations. Don’t rely solely on Instagram to do the bulk of your content marketing.

Instagram is a great content marketing platform — for the right brands. Keep your goals in mind, and align them with the market on Instagram to reap the most benefits.

Hope you found the Blog useful!

Have a good day! Cheers!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

Social Media as a Tool for Lead Generation

A decade ago, the primary function of social media for businesses was community building. Today, the role of a company’s presence on popular social networks has evolved to include customer service, building brand awareness, and perhaps most importantly, lead generation.

A decade ago, the primary function of social media for businesses was community building. Today, the role of a company’s presence on popular social networks has evolved to include customer service, building brand awareness, and perhaps most importantly, lead generation.

First, let’s define exactly what we mean when we talk about leads. Leads are the potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program.

If you’re not providing your sales team with a steady stream of potential new customers, you’re doing your business some serious damage. And you’re doing yourself damage, too, because lead generation metrics are a key way to prove the value of your social marketing efforts to your CEO.

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Special Offers

Everyone loves free stuff, so consider hosting a lucky draw or offer giveaways on social media. These types of campaigns are something people enjoy sharing on their social channels, and by including an entry form, you’ll have the opportunity to capture important lead data. At the end of the form, be sure to incorporate a way for entrants to share the offer via their social channels. This way, participants can spread the word with their community and with every mention, you’re able to continue building the relationship by engaging and acknowledging their posts.

Polls and Surveys

Rather than assuming what your audience cares about, just ask them. Your followers can provide you with a bucket full of knowledge, and polls offer a unique way for people to express their opinions. This is an incredible way to get feedback on how people are using your product, what their pain points are, and what they’d like to see on your roadmap. You can even offer incentives to increase the response rate.

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Discount Codes

Flash deals and discount codes are a great way to increase brand awareness and generate demand. By including a strong call-to-action and time constraint, you can create a sense of urgency for people to respond to your campaigns. Many consumer companies are adopting this as a way to combat skyrocketing cart abandonment rates, but it is also highly relevant in the B2B space as well.

Pick the right Social Media Channels

As you know, there are at least half a dozen different social media channels you can use for your company. But you can’t choose one based on popularity or its cool factor. What you need is a relevant channel on which you can find, attract and engage your audience.

To pick the best social media channel for your efforts, ask yourself a few questions:

  • Where does your ideal buyer hang out? If you don’t know, ask them.
  • What kind of information are they looking for? Where can they find it?
  • If you know the social media channels where they hang out, which one is the most active?
  • How formal is your industry? If it’s very formal, then Facebook may not be your best bet, whereas LinkedIn might be. If it’s informal, then Twitter may be where you want to focus.

Engage with your Social Media Followers

For starters, create high-quality content relevant to your audience. This will help you get known and respected in your industry. If you are known for your expertise, every time you publish something people will listen to what you have to say. This will make it easy for you to engage and attract relevant traffic to your lead generation campaigns.

Hope you found the Blog Useful!!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

How important is Digital Marketing for your Company?

With the constant change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up. In the digital space where e-commerce are heading to, Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.

  1. Affordable way of marketing for SMEs

Digital Marketing actually provides the small and medium enterprises a chance to compete against the big boys and attract their share of targeted traffic. The digital modes of marketing are customizable and hence are affordable. If you are new in market, with digital marketing you can still make your presence felt by targeting a small base of customers.

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  1. Digital Marketing delivers conversion

Businesses that sell products and services online, measure their success by the percentage of incoming traffic that gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are stream-lining their digital marketing campaigns towards conversion optimization, making it a top priority.

  1. Digital Marketing facilitates interaction with targeted audiences

One of the reasons why digital marketing is taking over traditional marketing is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

  1. Digital Marketing caters to the mobile consumer

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion.

  1. Digital Marketing builds brand reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences are already ready to know more about your brand, products or services and may be interested to purchase what you have to offer. Satisfied customers will tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected; additionally opening new doors of opportunities for reaching bigger markets and attain business growth.

  1. Digital Marketing provides better ROI for your marketing investments

Digital Marketing can provide a better Return of Investments (ROI) than traditional marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure. Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.

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  1. Digital Marketing earns people’s trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed a product or service marketed by a particular brand or business.

The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. Surviving in such cut throat competition is possible if you can work out and implement a marketing strategy that portrays your uniqueness and gives the customers a reason to choose you.

Hope you liked the Blog!

More coming soon.. Keep checking out this space.

http://www.retweaks.com

Reach out to us at sales@retweaks.com

3 ways to Increase Social Media Engagement

We all know that social media is a fashionable way to make use of direct marketing. Keeping this in mind, social media engagement must be given prime importance while building your brand.

When customers engage with your brand’s posts or send you a message on social media, you have a good opportunity to know more about your customers. If you answer their queries, respond light-heartedly, and offer excellent customer service, you’ll manage to convert them into loyal customers. Even if there are negative comments/reviews on your page, if you respond positively and resolve the issue, you’ll still manage to increase your sales.

We at ReTweaks would love to help you learn about the importance of social media engagement and how to organically grow your followers.

1. Engage Audience. Stop the scroll.

Thumb rule: If you cannot stop your audience from scrolling their way down a page, you will never have their attention.

To increase social media engagement you need to create content that people can engage with. Is your post beautiful, inspiring, funny, or relatable? Avoid posting things that’ll make people angry at your brand – such as sensitive issues or hurting religious sentiments.

When customers show up on social media, they want to be entertained — not sold to. When a brand forgets this, they lose the attention of their audience.

An easy way to engage your fans is to ask a question. For example, you can create a post that compares two shoes and ask ‘Which would you rather buy?’ This allows you to incorporate your product into the question while still being playful with your audience.

Also, another way you can increase social media engagement is by running contests and giveaways. Everyone likes free stuff, which guarantees maximum participation.

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2. Take advantage of Paid Social Ads

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms. Being cost-effective is such an advantage because you can see a greater return on investment and save on budget for other marketing and business expenses.

Paid social ads cost you money more directly, but they offer a guarantee that people will see your posts. In addition to helping you show up in people’s feeds, paid search allows you to include auto play videos or images that can make people slow down and pay attention.

3. Tap into Social Media Communities

People use social media to connect with other people. While it means connecting with people you already know, many people also turn to social media to tap into communities of people who have similar interests.

Your brand can host a Twitter Chat; create a Facebook group or a LinkedIn group. Although Facebook and LinkedIn groups — this solution won’t make sense for every business, but if your audience can benefit from having a space to connect with each other, it could be a good move for your brand.

Conclusion:

The common base of every type of social media engagement is that your brand must be careful to treat these channels as a way to build relationships and not as a selling platform. Focus on building connections and engagement first; if your products are right for the target audience, the purchase will follow.

Best,
ReTweaks

What Makes an Amazing Website?

5 secrets to a Great Website Design

With more and more Websites coming in, it’s very hard to cope up in the field of Online Marketing.

One effective way is to have a good website. Now, the question what is a good website? Or how do I Design a nice website?

Well! Here are 5 tips to always keep in mind while designing a website.

Design Tip 1: Purpose – What is the Website for?

It’s very important for the Designer to understand what are the needs of the user or what is the website for? Is it for selling products, providing information or is it supposed to entertain.

Each page of the website needs to state the purpose in the most clear way and fulfill the needs of the website users in the most effective possible way.

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Design Tip 2: Visual Hierarchy – How your Website Looks?

What does Visual Hierarchy even mean? It refers to the arrangement or presentation of elements in a way that implies importance. It  influences the order in which the human eye perceives what it sees.

It is very important to maintain balance in term of the movement of a human eye from left to right or top to bottom.

You need to structure your elements in way so that your visitors get drawn towards those elements first. For eg. Keeping the buttons on the Top Left corner of your website would lead to more clicks. It all depends on the positioning, color and size of the elements.

Design Tip 3: Content – How original is the content?

For the website to stand out and come up in Google Analytics, it’s very important for the content to be crisp and original.

Copied/inspired content makes the website fall on the next pages in the Google Search. It’s very important to add keywords on all pages and give the message loud and clear about the website through the content.

Design Tip 4: Responsive – How does your website fit on the mobile?

In the world on Smartphones, it’s a must to have a mobile friendly website. What looks good on your laptop might not look the same on your mobile.

The website design and responsiveness should be such that it fits all the layouts.

You never know where is your potential customer sitting and surfing.

Make sure your website reaches all of ‘em.

Design Tip 5: Load Time: How much time does your website take to open?

Nobody would wait on the website page that takes forever to open.

To make sure the website doesn’t take longer to load, the images have to be small in size (No 300 dpi) images please. Leave, them to printing.

Make sure the video if any on the website is not bigger than 2mb.

Have a good day. Cheers!