If as a brand you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is vital. Every single visitor that lands on your site needs to be triggered or helped around. UX design makes sure that during this process, the most important person isn’t left out of the mix – the user.
What can a UX design do for you?
- It gives you a better and clearer understanding of a product
- It gives you a scientific approach which can be applied to humans and their behaviour
- Increase product sales and attract more users
- Improve the usability of a product
- Keep users happy
- WIREFRAMES A wireframe is a rough guide for the layout of a website, software interface, or an app. This is the deliverable that is most often associated to a UX Designer. This used be done as a series of static images, however today there are many tools that UX Designers can use. These tools make it fairly straightforward to turn a wireframe into an interactive prototype without writing a single line of code.
- USER TESTING Since UX Design is all about the user, getting users involved in the process is the key to a successful design. Making users sit in front of your website/app and asking them to perform a series of pre-planned tasks (while they think out loud) is the most common type of user testing. Who and how many test participants you involve, how closely your participants match your actual users, how many tests you run, and the tasks you ask them to perform are shaped by budget, time constraints and learning objectives.
- UX WORK IS ITERATIVE While it may not look like a UX designer has done all that much, but in truth, they’re 5 versions farther along the lines towards a product your customers will like. To make great products, they make lots of changes and test them. Then they bury the changes that don’t make enough of a difference. They keep doing this until you finally have a product that’s substantially better than either the last one or the competitor’s offerings.
- UX IS ALL ABOUT FAMILIARITY Ground-breaking design is awesome, but design that converts is better. New frameworks and flashy plug-ins might look nice, but if no one is clicking the “buy” buttons, you’ve got a problem. Platform guidelines exist for a reason. While it might seem that making your product look exactly the same from platform to platform is the main goal, be careful to pay respect to the sticky details of each OS. Using familiar patterns, icons, and presentational styles is a great way to look native, even if you’re not. Testing your solutions on actual devices goes a long way to ensuring things feel at home in each environment.
- UX IS MORE THAN USABILITY Usability is important, but the user experience is more than usability. Remember: Usability is the bare minimum requirement of a product that is released; UX includes everything else that makes the difference between “it works” and “it wows!”
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