Understanding UX in 5 Simple Points

If as a brand you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is vital.

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If as a brand you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is vital. Every single visitor that lands on your site needs to be triggered or helped around. UX design makes sure that during this process, the most important person isn’t left out of the mix – the user.

What can a UX design do for you?

  • It gives you a better and clearer understanding of a product
  • It gives you a scientific approach which can be applied to humans and their behaviour
  • Increase product sales and attract more users
  • Improve the usability of a product
  • Keep users happy

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  1. WIREFRAMES A wireframe is a rough guide for the layout of a website, software interface, or an app. This is the deliverable that is most often associated to a UX Designer. This used be done as a series of static images, however today there are many tools that UX Designers can use. These tools make it fairly straightforward to turn a wireframe into an interactive prototype without writing a single line of code.
  2. USER TESTING Since UX Design is all about the user, getting users involved in the process is the key to a successful design. Making users sit in front of your website/app and asking them to perform a series of pre-planned tasks (while they think out loud) is the most common type of user testing. Who and how many test participants you involve, how closely your participants match your actual users, how many tests you run, and the tasks you ask them to perform are shaped by budget, time constraints and learning objectives.
  3. UX WORK IS ITERATIVE While it may not look like a UX designer has done all that much, but in truth, they’re 5 versions farther along the lines towards a product your customers will like. To make great products, they make lots of changes and test them. Then they bury the changes that don’t make enough of a difference. They keep doing this until you finally have a product that’s substantially better than either the last one or the competitor’s offerings.
  4. UX IS ALL ABOUT FAMILIARITY Ground-breaking design is awesome, but design that converts is better. New frameworks and flashy plug-ins might look nice, but if no one is clicking the “buy” buttons, you’ve got a problem. Platform guidelines exist for a reason. While it might seem that making your product look exactly the same from platform to platform is the main goal, be careful to pay respect to the sticky details of each OS. Using familiar patterns, icons, and presentational styles is a great way to look native, even if you’re not. Testing your solutions on actual devices goes a long way to ensuring things feel at home in each environment.
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  5. UX IS MORE THAN USABILITY Usability is important, but the user experience is more than usability. Remember: Usability is the bare minimum requirement of a product that is released; UX includes everything else that makes the difference between “it works” and “it wows!”

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Understand UI in 7 Simple Points

A website is much more than a group of pages connected by links. It’s an interface, a space where different things — in this case, a person and a company’s or individual’s web presence — meet, communicate, and affect each other. That interaction creates an experience for the visitor, and as a web designer, it’s your job to ensure that experience is as good as it can possibly be.

And the key to that is to think about your user first, foremost, and always.

Simplicity

A quality user interface is made up of necessary elements that are logical and concise. While you are working on the design of your interface, ask yourself “Does the user really need this to compete their task?” before adding features and content. Limit your interface to the items that are essential for the user. Don’t add items just to feed your ego, but rather, focus on the quality of the user experience.

Clarity

Clarity is one of the most important attributes of any user interface. Keep in mind that your user interface exists for the sole purpose of facilitating users interacting with your system. To do this it must clearly communicate with users. If users can’t figure out how to use your interface easily they will become frustrated and abandon the experience.

Consistency

With your user interface, you will want to maintain consistency throughout the entire experience. Consistent interfaces will allow your users to rely on and develop usage patterns that will improve the experience. People crave consistency and you should give your users the opportunity to be proven correct when they rely on it.

Maintain language, layout and design throughout your interface. By doing so you make it easier on your users to understand how things will work, increase their efficiency and improve the user experience.

Familiarity

Your interface will feel familiar if users don’t have to think how to use it because they already understand it. When users are familiar with something, they know what to expect and don’t have to think about what to do. Because of this, work to identify areas of your design where you can leverage familiarity to make interacting with your system easier for your users.

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Visual Hierarchy

One attribute that is often overlooked but is important is a quality UI is designing your interface so that it allows users to focus on what is important. If you try to make everything look important you just create information overload and reduce the quality of the user experience. The contrast between the different sizes, colours and placements of elements should work together to give a clear understanding of your interface and what a user should do. A well designed visual hierarchy reduces the appearance of complexity and helps users accomplish their tasks.

Efficiency

Your user interface is how a user will get to where they want to go and do what they want to do. A quality user interface allows users to perform tasks with speed and ease, in other words, it operates with efficiency. One of the best ways to improve the efficiency of your interface is through task analysis.

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Responsiveness

When it comes to the responsiveness of an interface, you want your interface, and the system behind it, to work fast. Users easily become frustrated having to wait for a web site to load for instance.

Additionally, when you think about responsiveness you should also think about your interface responding to users. Your user interface should provide feedback to the users. Let your users know what is happening and that their effort to engage with the interface has been understood.

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The Difference between UI and UX

Let us get down to basics!

UI is User Interface: This is what users interact with directly. Everything they see, touch and hear within a piece of software or a website. It’s the outermost layer of an app – the controls.

UX is User eXperience: This is a holistic term encapsulating each and every different kind of touchpoint a user has with a product.

A common misconception at workplace, in client meetings and often in job listings or job requirements, is the unintentional combination or swap of these two terms.

In most cases, the mistaken expectation is that an interface designer by default will understand or focus on user experience, because their work is in direct contact with the user. But the fact remains that user interface is not user experience.

The confusion may occur because both abbreviations start with letter “U”. Most likely, it comes from the overlap of the skill-sets involved in both disciplines. They are definitely related areas, and in fact, many designers are knowledgeable and competent in both.

However, despite the overlap, both fields are considerably different in nature, overall objectives and scope.

UI design aims at creating effective and attractive user interface while UX design aims at providing positive user experience. Interaction with a product via user interface is a part of user experience, so we can state that UX design as a term and as a field of design is broader and includes UI design as its integral part.

When good user experience is achieved, every desirable or positive effect that one could possibly think of flows from it. UX is focused on success of the whole. In reality, the product is not the sum of its parts; the experience is.

User-Experience

Working on the UX for a digital product such as a website or mobile app, UX designers have to concentrate on such aspects as:

  1. USABILITY (the product is convenient, clear, logical and easy to use)
  2. UTILITY (the product provides useful content and solves users’ problems)
  3. ACCESSIBILITY (the product is convenient for different categories of users)
  4. DESIRABILITY (the product is attractive and problem-solving, it retains users and creates the positive experience which they are ready to repeat).

UI design is the stage of setting and polishing all the details of the interface. User Interface is actually a finalized interactive field in which the user interacts with the product. It includes all the tools of increasing usability and satisfying target users’ needs and wishes. All the features of visual perception as well sound and tactile feelings influencing the product use and interaction with is should be analyzed and optimized here to the purpose of the app or a website is designed.

For example, such aspects as color palette, types and fonts, shapes and forms, illustration and animation and so on and so forth are able to affect the performance of the final product greatly in both positive and negative way.

Hope you found it useful!

Reach out to us at sales@retweaks.com

www.retweaks.com