10 extremely useful tools for Content Writers and Bloggers

Gone are the days when marketing meant getting in touch with the customers and forcing your product on them, by using spam, online ads and paid campaigns. Customers today, prefer brands that provide quality material in terms of blogs, eBooks or web seminars that benefits them before deciding to use your product/service to solve their problem.

If you provide quality content, it will make your customers develop a sense of trust in your company and establish you as an influencer in your field. This approach works because it’s real, organic and it’s here to stay.

  1. ly: We all know we love infographics, however creating them is one tough business. With Easel.ly’s customizable templates, you can create stunning infographics in just a fraction of a time!
  2. Grammarly: One of the best grammar checker apps out there – Grammarly is the perfect editor ensuring all your “i”s are dotted and your “t”s crossed. One of the most basic rules of great marketing is to provide error-free, great content that’s flawless and perfect in every way leaving no room for poor grammar or spellings.
  3. Gravity: An extremely powerful personalization tool, Gravity allows you to target content according to the demographics of each user. It also collaborates with top 50 most powerful companies on web, ensuring your content attracts the right type of viewers.

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  4. Hubspot’s: Making new posts several times a week is your ticket to success, however this can be quite tedious specially if your content team is small. Hubspot’s Blog Topic Generator is a helpful tool that allows you to type three keywords and then automatically generates topics around them which you can write on.
  5. Hemingway Editor: Make your writing bold and clear. Regardless of your answer, you can use the Hemingway Editor to your advantage. With the help of this easy to use tool, it won’t be long before you’re creating high quality content marketing strategy with simple sentences and no errors.
  6. Kingsumo Headlines: KingSumo Headlines is designed with the intentions of helping you increase readership by attracting more clicks and keeping people on your website longer.
  7. Google Analytics: Most people think about this tool as one that can provide analytics data, such as the number of visitors to a website, top sources, top keywords, and the like. But remember, some of this data can be used to help you create higher quality content marketing efforts.
  8. Word Counter: Long form content provides a greater opportunity for driving more traffic.
  9. Powtoon: Powtoon creates custom animations and videos, which is another way to create unique content. While it isn’t the easiest tool to use, it promises a professional result.
  10. Unsplash: Avoid an expensive takedown notice or invoice from Shutterstock or Getty by using the glorious, high quality and copyright free images from Unsplash.

It’s easy to realize the importance of putting enough time, money, and resources into your blogging strategy. But remember this: there’s a difference between blogging and blogging with a purpose. If you want your words to generate positive results, it’s time that you focus on the quality of your content marketing strategy.

Hope you liked the blog!!

Reach out to us at sales@retweaks.com

http://www.retweaks.com

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Start your Website Design with Great Copy

Anyone can write. But have you ever wondered why some websites draw your attention more than the others? They make you stay on their page, read the blogs, capture the mysterious ‘know, like and trust’ and sometimes make you to buy their stuff?

Before getting into the context of the web, its danger and warning signs, the first thing you need to know is that anyone can produce good content. But it’s the ability to differentiate the good from the bad that sets the professionals apart from the beginners.

As a business you need to work on developing engaging, meaningful web copy which is a balance of Function and Emotion. It can be tricky.

Sell it in the title

You can write the greatest copy in the world, but if your headline is weak, no one’s going to read it. Did you know that most people read just the headline – only few read the rest? This is why a solid headline is important. There’s no magic formula for writing a good headline, but some time-tested strategies include the direct approach (e.g. “Flat 50%”), the how-to approach (e.g. “How to Use Google Analytics”) and the list approach (e.g. top 5 cruelty-free makeup products).

Tell stories

People like good stories. Stories resonate with us – statistics don’t. Journalists have known this for ages. If you’re writing marketing copy, the same rule applies. You can tell your readers all impressive statistics and technical details about your product/service, they’ll smile. If you really want to get their attention, however, give them a good story. Open with a compelling story. Provide case studies. Highlight testimonials from your customers.

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Be specific

The visitors to your website who are the most likely to convert, are the ones who are looking for something specific. Don’t speak in generalities about how your company sells “high-quality leather goods,” or “software that will maximize your business’s conversion rate.” What kinds of leather goods do you sell? How does your software maximize conversion rates? The more questions you can answer for your reader right off the bat, the better.

Avoid jargon

Every industry has its jargon. In this industry, for example, we talk about SEO, SEM, PPC, and ROI. Jargon serves a purpose as convenient shorthand for those in the know, but you can’t always expect your readers to be familiar with it. Even if you’re marketing to other businesses in your industry, a more informal approach often works better.

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Use persuasive language

Did you know the 5 most persuasive words in the English language? The words are “you,” “free,” “because,” “instantly,” and “new.” Readers want to feel like they are being personally addressed (you) they want to know what’s in it for them (because), and they like things that are free, new, and instant (who doesn’t?). Some other words you might want to add to that list are “win,” “how”, and “save.” Just make sure that these words are used in an appropriate context, and that they accurately describe what it is that you’re offering.

End with a call to action

This is Marketing 101. The conclusion of your copy should always answer the question “What next?” If you’ve done a good job with your copy, I’m going to be ready to pursue next steps. Tell me what those steps are. Maybe you want people to sign up for an email list. Maybe you want people to add an item to their shopping cart. Maybe you want people to Tweet your article. In any case, the call to action should be clear and definite. If there’s no call to action, what was the point of the copy?

Hope you enjoyed reading the Blog!!

Have a good weekend guys!

@ReTweaks Private Limited