Is Print Media losing touch with the rise of Online Media?

Most small businesses struggle with deciding which kind of marketing to opt for. The main reason: because their budget will only stretch to one or the other, hardly both. Which method of marketing will make the most noise? How do I know if my marketing is working? Who should I trust with my marketing? Should I do it myself? The answers may surprise you.

To make things easier, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.

Benefits of Traditional Marketing

  • You can easily reach your target local audience: For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.
  • The materials can be kept: The audience can have a hard copy of materials of which they can read or browse through over and over again.
  • It’s easy to understand: It can be easily understood by most people because they are already exposed to this kind of strategy.

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Benefits of Digital Marketing

  • You can target a local audience, but also an international one: You can modify a campaign to specific audience demographics, such as gender, location, age and interests. This means your campaign will be more effective.
  • Your audience can choose how they want to receive your content: While one person likes to read a blog post, another person likes to watch a YouTube video. Traditional marketing doesn’t give the audience a choice. Online people get the choice to opt in/out of communications, and often it is relevant because they were the ones searching for it in the first place. Don’t underestimate the power of market segmentation and tailored marketing.
  • Interaction with your audience is possible with the use of social media networks. Traditional marketing methods don’t allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback.
  • Digital marketing is cost-efficient. Though some invest on paid ads online; however, the cost is still cheaper compared to traditional marketing.
  • Data and results are easily recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.
  • Level playing fieldAny business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.
  • Real time resultsyou don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.
  • Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
  • Viralhow often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly.

So which kind of marketing is better?

Well, at ReTweaks we recommend both. Obviously, we are passionate about digital marketing, because we know that it works. But we do use traditional marketing materials, too.

Hope you enjoyed reading the Blog!

http://www.retweaks.com

Reach out us at sales@retweaks.com

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Start your Website Design with Great Copy

Anyone can write. But have you ever wondered why some websites draw your attention more than the others? They make you stay on their page, read the blogs, capture the mysterious ‘know, like and trust’ and sometimes make you to buy their stuff?

Before getting into the context of the web, its danger and warning signs, the first thing you need to know is that anyone can produce good content. But it’s the ability to differentiate the good from the bad that sets the professionals apart from the beginners.

As a business you need to work on developing engaging, meaningful web copy which is a balance of Function and Emotion. It can be tricky.

Sell it in the title

You can write the greatest copy in the world, but if your headline is weak, no one’s going to read it. Did you know that most people read just the headline – only few read the rest? This is why a solid headline is important. There’s no magic formula for writing a good headline, but some time-tested strategies include the direct approach (e.g. “Flat 50%”), the how-to approach (e.g. “How to Use Google Analytics”) and the list approach (e.g. top 5 cruelty-free makeup products).

Tell stories

People like good stories. Stories resonate with us – statistics don’t. Journalists have known this for ages. If you’re writing marketing copy, the same rule applies. You can tell your readers all impressive statistics and technical details about your product/service, they’ll smile. If you really want to get their attention, however, give them a good story. Open with a compelling story. Provide case studies. Highlight testimonials from your customers.

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Be specific

The visitors to your website who are the most likely to convert, are the ones who are looking for something specific. Don’t speak in generalities about how your company sells “high-quality leather goods,” or “software that will maximize your business’s conversion rate.” What kinds of leather goods do you sell? How does your software maximize conversion rates? The more questions you can answer for your reader right off the bat, the better.

Avoid jargon

Every industry has its jargon. In this industry, for example, we talk about SEO, SEM, PPC, and ROI. Jargon serves a purpose as convenient shorthand for those in the know, but you can’t always expect your readers to be familiar with it. Even if you’re marketing to other businesses in your industry, a more informal approach often works better.

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Use persuasive language

Did you know the 5 most persuasive words in the English language? The words are “you,” “free,” “because,” “instantly,” and “new.” Readers want to feel like they are being personally addressed (you) they want to know what’s in it for them (because), and they like things that are free, new, and instant (who doesn’t?). Some other words you might want to add to that list are “win,” “how”, and “save.” Just make sure that these words are used in an appropriate context, and that they accurately describe what it is that you’re offering.

End with a call to action

This is Marketing 101. The conclusion of your copy should always answer the question “What next?” If you’ve done a good job with your copy, I’m going to be ready to pursue next steps. Tell me what those steps are. Maybe you want people to sign up for an email list. Maybe you want people to add an item to their shopping cart. Maybe you want people to Tweet your article. In any case, the call to action should be clear and definite. If there’s no call to action, what was the point of the copy?

Hope you enjoyed reading the Blog!!

Have a good weekend guys!

@ReTweaks Private Limited

 

10 Reasons why you are not attracting customers to your website

Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail?

Did you know that according to a Harvard Business School study, roughly 75% of start-ups with venture funding will eventually fail? The same study also found that a similar percentage of small businesses will fail within the first ten years of existence. The primary reason for most business failures is the inability to profitably attract and retain customers, and there are a few common mistakes that business leaders make when trying to attract customers. Having a

The website wasn’t professionally built –

You may face serious disadvantages if your website was not built by a professional agency or website developer. A good site must have proper coding for good SEO, as well as properly-written Meta data to also help drive traffic to the site when it comes up in search results.

The website isn’t mobile-friendly –

It’s very important to make sure your website is mobile-friendly so that it can be comfortably viewed and navigated via different cell phones, tablets and other devices. Did you know that Google’s search engine algorithms punish websites that aren’t mobile-friendly?

The website’s content and its structure didn’t incorporate keywords –

Even if your website was built by a professional, if they didn’t include keywords or other SEO-critical features, then it’s like you paid to place an advertisement but didn’t include any contact information. Your website needs keywords so that people can find it organically on search engines.

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There isn’t a blog or the website doesn’t get new content regularly –

If a blog is absent from your site, you’re doing your business a misfortune. Blogs help SEO and can be a key part of an inbound marketing strategy that bring new visitors as well as returning visitors to your website.

Devoid of a functional inbound strategy –

A functional inbound strategy should incorporate landing pages, social media marketing, online PPC advertising, email marketing and SEO components to reach the right types of people and persuade them to become customers.

Your website’s homepage isn’t great –

There are a lot of reasons why the home page is extremely important. First, it shows that your business is alive and trustworthy. Secondly, it has the function of introducing your company to the website visitor and gaining their interest.

No call-to-actions –

A website needs to lead visitors through the pages, but it also needs to tell people how to act. For example, on a product page, you should find a couple of pictures of the product, the name of the product, a product description and a “Buy” button or something similar. That is a CTA and they are necessary in order to make a website produce leads or customers.

Not offering content in different forms of media –

Not everyone likes to read and not everyone is a visual learner. Different people comprehend and retain information in different ways, so it’s beneficial to appeal to as many people as possible by providing content in different forms of media, such as videos, images, graphics, downloadable stat sheets, case studies, etc.

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Slow page speed –

When a webpage (or, heaven forbid, the whole site) has a slow load time, it not only increases your bounce rate, it also hurts your SEO.

You aren’t on social media –

Even in B2B, you should consider creating social profiles and posting to social media. While social media may not be your top priority, it certainly has its place in the overall marketing mix.

The Difference between UI and UX

Let us get down to basics!

UI is User Interface: This is what users interact with directly. Everything they see, touch and hear within a piece of software or a website. It’s the outermost layer of an app – the controls.

UX is User eXperience: This is a holistic term encapsulating each and every different kind of touchpoint a user has with a product.

A common misconception at workplace, in client meetings and often in job listings or job requirements, is the unintentional combination or swap of these two terms.

In most cases, the mistaken expectation is that an interface designer by default will understand or focus on user experience, because their work is in direct contact with the user. But the fact remains that user interface is not user experience.

The confusion may occur because both abbreviations start with letter “U”. Most likely, it comes from the overlap of the skill-sets involved in both disciplines. They are definitely related areas, and in fact, many designers are knowledgeable and competent in both.

However, despite the overlap, both fields are considerably different in nature, overall objectives and scope.

UI design aims at creating effective and attractive user interface while UX design aims at providing positive user experience. Interaction with a product via user interface is a part of user experience, so we can state that UX design as a term and as a field of design is broader and includes UI design as its integral part.

When good user experience is achieved, every desirable or positive effect that one could possibly think of flows from it. UX is focused on success of the whole. In reality, the product is not the sum of its parts; the experience is.

User-Experience

Working on the UX for a digital product such as a website or mobile app, UX designers have to concentrate on such aspects as:

  1. USABILITY (the product is convenient, clear, logical and easy to use)
  2. UTILITY (the product provides useful content and solves users’ problems)
  3. ACCESSIBILITY (the product is convenient for different categories of users)
  4. DESIRABILITY (the product is attractive and problem-solving, it retains users and creates the positive experience which they are ready to repeat).

UI design is the stage of setting and polishing all the details of the interface. User Interface is actually a finalized interactive field in which the user interacts with the product. It includes all the tools of increasing usability and satisfying target users’ needs and wishes. All the features of visual perception as well sound and tactile feelings influencing the product use and interaction with is should be analyzed and optimized here to the purpose of the app or a website is designed.

For example, such aspects as color palette, types and fonts, shapes and forms, illustration and animation and so on and so forth are able to affect the performance of the final product greatly in both positive and negative way.

Hope you found it useful!

Reach out to us at sales@retweaks.com

www.retweaks.com